Head of PR & Communications

Elite Associates
London (Greater)
£80,000 - £89,999
12 Nov 2017
15 Nov 2017
Contract Type
Full Time
Established, reliable and well performing luxury brand.

I am looking for an experienced and highly motivated PR and Communications professional to lead the PR and Communications team of a growing multi-brand ecommerce company and brand. I am looking for a candidate with a strong vision to refine and define our PR and communications strategy, articulate a plan towards achieving that vision, and lead cross-functional teams to execute against this plan. You will be a key ambassador for the business and will need to have existing effective relationships with a wide range of media.

The ideal candidate will have a blend of business and consumer experience, as well as agency and in-house experience. You will have deep experience developing and implementing a strong vision and differentiated position for a high-profile brand that resulted in a significant lift in the brand's awareness, profile and growth for the business. You will have good strategic awareness and a track record of building successful press relationships whilst being an innovative thinker with the ability to work at pace in an extremely dynamic and fast moving business. This opportunity for a communications and PR leader offers the chance to make a real impact within an expanding company, reporting directly into the CEO and Managing Director.



*Develop and manage the annual PR budget and the seasonal calendar of PR activity
*Promote the brand and its designers, communication campaigns, PR activities and events to the media and the general public globally
*Monitor brand placement and exposure on the media and ensure all communications are aligned with brand positioning and values
*Brief the creative team on how to communicate the brand to the media
*Ensure the stocked designers are represented correctly and consistently across all target media
*Own all media relations and foster relationships with key media and personalities around the world
*Work with the Editorial Manager to develop editorial stories and features to communicate key products, stories, new designers and exclusive collaborations to a global audience
*Monitor all daily/weekly/monthly PR activity and provide targets for the team to work against and to provide a comparison on previous week/month/year
*Work closely with the other business channels within the company to ensure the seasonal calendar is thoroughly planned and executed in good time
*Work closely with the buying and merchandising team to ensure that all product stories are communicated
*Attend sales meetings and proactively follow sales and sell through reports each week on all brands and identify weak areas with retail and merchandising
*Act as frontline spokesperson for the company for incoming media inquiries and select outreach efforts


*Proven experience working either in house or with an Agency in a Public Relations position.
*Fashion experience background and established media relationships required.
*Ecommerce and fashion Communications experience.
*Combination of creative and strategic thinking, ability to jump from the creative side of marketing to analytical side.
*Knowledge and understanding of the Fashion industry, designers and emerging style.
*Independent self-starter with the ability to initiate and lead without requiring day to day guidance.
*Innovative and creative thinker able to develop new ways to tell the brand and company's story.
*Strong relationship management, communication and interpersonal skills.
*Proven record of successful press relationships and ability to sustain and nurture media and industry influencer relations.
*Able to successfully work with senior executives and perform in both formal and informal environments.

Applications can be made online via the forms below, otherwise please email your updated CV to myself directly - samantha@eliteassociates.co.uk

Please note, due to the number of applications we receive, only successful applicants will be contacted.