Marketing Analyst

Central Employment Agency Ltd
Newcastle Upon Tyne
From £18,000 to £25,000 per annum
12 Nov 2017
16 Nov 2017
Contract Type
Full Time

Central Employment are delighted to be recruiting a Marketing Analyst for a true market leader within a fast paced consumer led industry. The successful Marketing Analyst will reporting directly into the Marketing Analytics Manager working on consumer data, analytics via all digital marketing channels.


  • Support relevant managers with all forms of marketing analytics and other relevant data in a processed and digestible format.
  • Proactively recommend actionable insights across the marketing organisation.
  • Work alongside the Marketing Analytics Manager with all consumer led marketing analytics.
  • Support definition of company-wide metrics and relevant data sources.
  • Implementation of tools and strategies to extract and translate raw data into valuable actionable insights.
  • Work across all marketing functions to ensure insights are effectively integrated and implemented across functions.
  • Oversee analytics tools set up to correct discrepancies and ensure quality.
  • Apply industry knowledge to interpret data and improve performance.
  • Work with colleagues across all marketing functions to support with effective analytics and reporting.
  • Provide language and cultural support across a dedicated marketing team.


  • Skilled marketing professional with experience in marketing analytics.
  • Worked in a similar role, in-house within digital multi-channel or in a digital, data driven agency handling clients marketing analytics.
  • Advanced understanding of Google Analytics.
  • Advanced understanding of marketing channel analysis.
  • Knowledge and understanding of Leisure and insights industry.
  • Knowledge of website, marketing and booking flow conversion.
  • Advanced excel skills is essential.
  • Strong communication and presentation skills.
  • Knowledge of attribution modelling is desirable.
  • Knowledge of Tableau is desirable.
  • DoubleClick experience is desirable.
  • Marketing, Analytics, Business, Maths degree or professional marketing qualification is desirable

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