Digital Marketing Analyst

Stoke Mandeville
12 Nov 2017
18 Nov 2017
Contract Type
Full Time
My local authority client is looking for a Digital Marketing Analyst to work within our Digital Optimisation Team. Developing and customising performance dashboards and reporting frameworks for service, project and channel owners. Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data. Analysing the effect of different online and offline channels and helping develop and implement innovative strategies for user/resident experience improvement, digital channel shift and income growth. Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution. Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns. Performing ad-hoc analytics and conversion optimisation consultancy, influencing conversion optimisation strategies with solid analytical data. Experience in working within a marketing/business intelligence environment. High level of experience working with analytical software (eg Google Analytics, SiteImprove, SiteCatalyst, Coremetrics, etc.). High level of experience in data analysis techniques and advanced Excel. High level of experience working within SEO and natural search environment. Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations. Experience in identifying and validating strategic and tactical marketing objectives. High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social. Experience in working with website optimisation tools for A/B and multivariate testing, eg Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc. Buckinghamshire 3-6 Month contract 400 to 500 per day - provided by Dice DATA ANALYSIS, GOOGLE ANALYTICS, MICROSOFT, SEO