Marketing Campaign Manager (9 months contract)

Recruiter
Wood Mackenzie
Location
London (Greater)
Posted
12 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
Company

For the past 40 years, Wood Mackenzie has established its reputation as a trusted source of intelligence, enriching lives by empowering clients with unique insight on the world’s natural resources.

Now, as part of the Verisk Analytics family, that legacy is even stronger. Aligning with the world’s leading data analytics company extends our ability to help clients overcome the toughest challenges with our unrivalled analysis and advice.

We will continue to build on the power of our existing approach to assess and value individual assets and companies, allowing our clients to pursue the most promising opportunities.

Together, we inspire and innovate the markets we serve – providing invaluable intelligence that informs the strategic decisions that will ultimately shape the future direction of our global natural resources.

Team Profile

Wood Mackenzie is a knowledge business and this role sits in the Marketing Group, under Global Consulting Marketing. The team works closely with senior consulting stakeholders, sales, and corporate and regional marketing teams.

Role Purpose

The Consulting Marketing Executive will plan, execute and deliver all aspects of the Global Marketing Program for Wood Mackenzie's Consulting group to create awareness of new offerings, generate leads and support the Consulting team.

Main Responsibilities

Campaign planning and execution of global consulting marketing programs

  • Work with the Director of Consulting Marketing to develop the marketing strategy for global marketing programs
  • Plan and execute comprehensive marketing campaigns liaising with Corporate Marketing, Regional Marketing, Consulting heads and key stakeholders such as Consulting, Research and Sales
  • Manage marketing communications working closely with PR for increasing brand awareness
  • Track effectiveness of campaigns and managing feedback channels, using information to make recommendations to improve the strategy
  • Support Consulting revenue targets
  • Work with the Consulting heads to record and report on leads & revenue generated by global marketing efforts, and regional cross sell
  • Evaluate and report back on every campaign or event, and build lessons learned into future activity
  • Reconcile consulting opportunities with campaign activity to identify marketing influence
  • Build positive, supportive cross-functional relationship with Consulting team
  • Work closely with the Consulting team to provide marketing tools and collateral
  • Tailor campaigns and events appropriately for the offerings and clients
  • Follow up on opportunities with the Consulting team
  • Work closely and constantly with the Consulting team to ensure market and client needs are reflected in marketing activity
  • Knowledge & Experience

  • Proven experience of working within a Marketing role
  • Strong motivation and interpersonal skills
  • Results oriented
  • Strategic thinker and executer
  • Ability to influence others and to be responsible for making decisions
  • Core Competencies

  • Project management – disciplined with planning, organising, managing, leading, and securing resources to achieve specific outcomes
  • Technical skills – Knowledge and working ability to use marketing automation techniques to deliver campaigns; experience in Salesforce and Pardot (or similar) will be an advantage.
  • Multi-tasking – manages several tasks simultaneously
  • Influencing skills – listening, questioning and summarising
  • Team work – driven by the success of a global team
  • Communication skills – uses the best form of communication for target audiences in order to interpret and respond appropriately
  • Relationship building / networking – establish a rapport and build trust with key stakeholders
  • Customer focused – investigates, understands and responds to the needs of customers – internal and external
  • Wood Mackenzie Core Values

    Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. e value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging.

    Maplecroft values each individual's contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being.

    Our core values are:

  • Respect for the Individual
  • Integrity
  • Passion
  • Persistence
  • Confidence with humility
  • Excellence
  • Teamwork
  • We understand the importance of achieving balance between work, family and other life commitments. We are open to considering flexible working arrangements to enable the greatest spectrum of talent to contribute to Wood Mackenzie's success.


    This job was originally posted as www.totaljobs.com/job/77519679