Marketing Executive

Recruiter
Assurant Solutions
Location
Maidenhead
Posted
12 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
The Company:

Assurant, one of the leading providers of mobile device protection in Europe, serves over 30 million European customers. Its businesses develop, underwrite, market and administer specialty insurance including mobile phone insurance, gadget insurance and extended service contracts through collaborative relationships with mobile network operators, retail banks, electronic goods and household appliance manufacturers and retailers.

As a partner we provide solutions which assist our corporate clients to support their customer engagement, growth and loyalty aspirations.

The Role:

Responsibility for supporting the Marketing Manager with the online function of the D2C channel in line with key business targets and objectives and support the management of the marketing plan for the D2C website with a focus on the social media and content. Plus supporting the online implementation of new products.

Key Responsibilities:

  • Own, develop and execute the Social Media and Content Marketing strategy and plans that are clear, relevant and data-driven
  • Build brand strength, loyalty, awareness, engagement and product awareness through social media and content management
  • Through creative idea generation devise targeted marketing campaigns to be managed, develop and analysed.
  • Continuously improve the online social media presence of Protect Your Bubble by producing timely relevant and appropriate content
  • Research, understand and learn the key sector drivers and to use this knowledge to promote Protect Your Bubble
  • Produce monthly marketing communications calendars
  • Work with designers and web team to develop and create website landing pages and advertising material
  • Create analytical reports for project-based and on-going campaigns that allows for collation, analysis and reporting back on campaign performance
  • Stay up-to-date with technology developments and proactively innovate and introduce new and fresh campaign ideas to promote Protect Your Bubble
  • Optimise content according to SEO best practicen everything you do
Role Requirements:

Bachelors or honours degree. Business or marketing specialism (preferred) IDM qualification in Marketing or CIM qualification.Proven experience in a similar roleHighly skilled in Social Media campaign set-up and analyticsExperienced in copywritingExperienced with Google AnalyticsHighly organised with the ability to manage several different projects at one time whilst maintaining the highest levels of attention to detailThis is a fantastic opportunity to join a market leader

Assurant is a fast paced organisation that has large growth plans. This role will not only provide you with excellent career progression but will let you be part of the success story


This job was originally posted as www.totaljobs.com/job/77066512