Digital Marketing Executive

Recruiter
Recruitment Genius
Location
Ratho
Posted
11 Nov 2017
Closes
18 Nov 2017
Contract Type
Permanent
Hours
Full Time
This is an opportunity to join an online and national retailer ofquality electronic cigarette and vaping merchandise, stocking a largerange of e-liquids, hardware, accessories and more. The role is requiredto focus on management of the company website including content,customer journey, SEO and reporting. Content editing and writing skillsfor digital platforms including email campaigns are also required. Theyare looking for a highly creative individual who can bring some freshdigital ideas to the department. Job Overview: The role of a DigitalMarketing Executive will involve you overseeing the online marketingstrategy of the company. You will plan and execute digital (includingemail) marketing campaigns and design, maintain and supply content forthe organisation's website. The successful candidate will be responsiblefor driving traffic and increasing consumer engagement through thischannel, but also utilising other tools such as Google Analytics forwider channels such as SEO and social media. Key Responsibilities: -Develop and manage digital marketing campaigns. - Work alongside asocial media expert to develop and execute annual content plan. - Manageand maintain the organisation's website with regular product updates. -Write and optimise content for the website and social networkingaccounts such as Facebook and Twitter. - Track and analyse websitetraffic flow and provide regular internal reports. - Continually work onthe Search Engine Optimization of the website. - Edit and post videos,podcasts and audio content to online sites. - Develop product launchesonline for maximum exposure. Key skills: - Editing and writing skills:for various digital platforms. - Writing blog posts may well be anintegral part of the job. - A working knowledge and understanding ofAdobe Photoshop. - Comprehensive understanding of digital marketingtechniques and the ability to explain their application to others. -Video editing skills: Website and social media content. - Strongknowledge of SEO essential - Basic HTML skills not essential but wouldbe advantageous This is an excellent opportunity for a creative andhighly motivated marketer to join a fast-paced company with excellentpotential for career progression. A competitive salary is on offer on a45 hour per week contract plus access to a workplace pension withemployer contributions. - provided by Dice GOOGLE ANALYTICS, HTML, PHOTOSHOP, SEO