Global Marketing Automation Specialist

Recruiter
BAE Systems Applied Intelligence
Location
Guildford
Posted
11 Nov 2017
Closes
18 Nov 2017
Contract Type
Permanent
Hours
Full Time
The Applied Intelligence division of BAE Systems delivers solutionswhich protect and enhance the connected world. Everything we do createsa safer future. We want to solve problems for our customers and by bringing togethergreat minds, we can work together to make the world a safer place. Role summary As part of our global Marketing organisation, this role will support avariety of marketing automation projects such as predictive marketingand account based marketing. You will be systems and data focused butalso have a wider understanding of marketing, and work with a range ofstakeholders across the organisation to ensure the success of projectsand campaigns. This role reports to the Global Head of MarketingTechnology & Systems, within the Central Marketing function. What you'll be doing As Global Marketing Automation Specialist you will implement marketingautomation processes and manage marketing campaigns. This will includeemail and landing page creation, program setup, data segmentation andreporting. This is a very hands-on role, so someone with directexperience creating and running campaigns in Marketo is essential. Itwould also be advantageous if you have experience with salesforce.com ora similar CRM tool, in particular its reporting capabilities and globalnurture campaign execution. As your role is central to the Marketingteam, you will be managing relationships with key stakeholders in theorganisation, therefore experience with training and presenting isadvantageous. What we're looking for Knowledge: Previous hands on experience of using Marketo, and Marketo certification is highly desirable Experience with HTML, CSS, and email creation Usage of CRM system, preferably salesforce.com Technical aptitude and theability to learn new systems quickly and become an expert user Campaign management Knowledge of lead scoring and lead journeys Data segmentation/analysis PowerPoint report building Skills: Extremely detail-oriented Experience creating and delivering training Ability to work effectively as a member of a cross-functional team, and skilled in stakeholder management Self-motivated and highly driven to exceed set goals, and able to work effectively and efficiently under tight deadlines Understanding of marketing concepts Excellent communication skills, both written and verbal About BAE Systems Applied Intelligence We help nations, governments and businesses around the world defendthemselves against cyber crime, reduce their risk in the connectedworld, comply with regulation, and transform their operations. We dothis using our unique set of solutions, systems, experience andprocesses. Our success is down to our people. The changing nature of our businessmeans that we're constantly looking for the brightest talent to help usfulfil our ambitions. As an experienced professional, we'll entrust youwith responsibility; this means that you'll have client contact, varietyand support from day one. We'll encourage and support you to develop your skills and reward youas you grow. Whatever your area of expertise, you'll be much more thanjust a job title; you'll be an integral part of the business where yourindividual contribution makes a difference every day. Great mindsdeserve great rewards, so we also offer a very competitive salary andbenefits package. Diversity and inclusion are integral to the success of BAE SystemsApplied Intelligence. Staying competitive in today's global marketplacerequires an organisational culture where employees with varyingperspectives, skills, life experiences and backgrounds - the best andbrightest minds - can work together to achieve excellence and realiseindividual and organisational potential. We also welcome discussionsabout flexible working. Division Overview: Functions Be the power behind our business - Our Corporate Functions keep usgrowing from strength to strength. Help us secure a connected world by being an unseen hero. Apply now andbe inspired. - provided by Dice CRM, HTML, SALESFORCE, SAP CRM, STAKEHOLDER MANAGEMENT