Director of Marketing Consumer Insight

XCEDE Recruitment Solutions Ltd
02 Nov 2017
16 Nov 2017
Contract Type
Full Time
Director of Marketing Consumer Insight
West London
Salary upon conversation

This is a really exciting opportunity to join a FTSE 100 business, operating at global group level. Your key responsibility will be to ensure high quality customer and market insight are generated across the entire group, covering multiple departments to drive business decisions.

You will be targeted to drive the improvement for the return on marketing investment.

Main responsibilities
- Standardise guidelines across customer and market research and marketing analysis including customer segmentation globally
- Communicate key insight to help develop strategic decisions
- Provide advice on conducting market and customer research
- Identify and adopt best practices in measuring and using return on marketing investment

What do you need?
- A degree in maths / stats / econometrics
- Knowledge in the application of customer insight and marketing insight to drive business decisions
- Advanced knowledge of customer/market research
- Strong analytical mindset
- Strong communication skills
- Experience in building or strengthening customer insight in a large company
- Track record of driving business results through generation and communication of actionable insight
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