Senior Insight & ROI Manager

Recruiter
Michael Page Marketing
Location
Windsor
Salary
£60k - £70k pa
Posted
09 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

You will lead large projects driving a standardisation of insight across the business, implement global segmentation and support future strategy across product, propositions and contact strategies and embed a marketing effectiveness culture.

Client Details

Our client is a household name who are on a continuing journey of customer centricity and putting the customer at heart by developing new products and propositions focused on customer requirements and have been driven from customer insight. The Senior Insight & ROI Manager will be based at the head office in Windsor.

Description

The Senior Insight & ROI Manager will lead large insight and research projects and embed a culture of marketing effectiveness developing a standardised approach to measuring and reporting on ROI, key responsibilities include:

  • Implement a standardised approach to marketing effectiveness, econometric and applying methodologies across the business.
  • Monitor and report ROI across the business
  • Develop standardisation of of insight and global segmentation
  • Liaise with senior stakeholders across business units to drive an insight and marketing effectiveness culture
  • Support with tools for business to measure effectiveness
  • Create best practices

Profile

To be right for the Senior Insight & ROI Manager you will have a track record in insight and analytics working with large amounts of data and strong understanding of econometric and statistics. You will have measured ROI and marketing effectiveness and worked with senior stakeholders advising on strategic development from insight and analytics.

Job Offer

Salary up to £70,000 plus benefits


This job was originally posted as www.jobsite.co.uk/job/959491511