Head of Marketing - Retail

Recruiter
Novo Executive Search and Selection Ltd
Location
Plymouth
Posted
09 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

Marketing Manager

Our client is a leading National retailer with stores throughout the UK. They are one of the UK?s fastest growing privately owned companies

They are looking to appoint an experienced Marketing Manager to deliver a marketing & customer services campaign in line with their business strategy. This position will be full time on a 12-month contract to cover maternity leave.

Reporting to the CEO you will be responsible for owning and developing the marketing & customer services strategy, driving clear communication across all channels. You will own the local marketing strategy and support our Retail and Multi-Channel teams to deliver their required financial performance, increasing revenue generation. You will also develop Marketing communication plans for all new store openings and refits.

Marketing Manager key accountabilities & responsibilities:

  • To manage the development of all Marketing activity
  • Oversee the operation of the Customer Services Department
  • Ensure all marketing activity is evaluated and a continual improvement process put in place.
  • Develop and support Irish markets with local marketing and local campaign activation guidance.
  • Maintain seasonal / annual calendars.
  • Develop local marketing plans in-line with marketing activity.
  • Identify sales peaks/ troughs or activity gaps in the calendar which may require additional local marketing activity to drive footfall and/or conversion, ATV or UPT.
  • Work closely with the Retail Operations, Buying and Multi-Channel teams to ensure seamless execution.
  • Development of a marketing strategy to support the Retail Operations, Buying and Multi-Channel teams delivering their financial performance.
  • Development of relationships with external a gencies and affiliates to support all Marketing Activity.
  • To generate an agreed amount of money for the business, each year through B2B & B2C ad space buys
  • To effectively create and manage a Marketing strategy for new store openings and refits.
  • Management and development of the Marketing & Customer Services Teams Executive

Marketing Manager Knowledge/ Experience/ Qualifications:

  • Experience in a similar role within the Retail sector
  • Experience of owning and delivering complex marketing strategies
  • Previous experience of television marketing campaigns would be desirable
  • Demonstrate a track record of driving and delivering online and offline campaigns
  • Experience of managing a team
  • Ability to work effectively under pressure
  • Excellent communication skills, written and verbal
  • Strong commercial acumen and people management
  • Proven ability to influence across multi-functions


This job was originally posted as www.jobsite.co.uk/job/959502467