Global Marketing Automation Specialist

Recruiter
Spring Technology
Location
Basingstoke
Salary
£30k - £40k pa + pm benefits
Posted
09 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
Global Marketing Automation Specialist
Basingstoke
£30,000 - £40,000 + perm benefits

An industry leader in their specific field is currently recruiting for a Global Marketing Automation Specialist who will work closely with marketing teams to create and execute marketing campaigns that support their objectives.


Responsibilities:
*Advise marketing campaign requestors of marketing automation best practices and projected results.
*Build new and update existing marketing automation programs in Eloqua, including, but not limited to, program design, email creation, landing page creation, configuration, testing, deployment and analysis.
*Ensure appropriate review and approval of Eloqua campaign assets prior to launch.
*Act as primary Eloqua administrator and maintain data quality in Eloqua database, and support alignment with CRM system.
*Build and maintain basic HTML templates for emails, landing pages and forms.
*Segment and leverage the marketing database for efficient and effective campaign targeting.
*Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.
*Generate reports in Eloqua, analyse eMarketing results and advise on future projects
*Understand and ensure global compliance and opt-in policies are adhered to throughout all eMarketing campaigns.
*Understand and ensure Corporate brand and compliance standards are met.
*Participate in Eloqua user forums, conferences and online communities to stay current on best practices and new product offerings.

Minimum Requirements:
*Bachelor's degree in marketing, digital marketing or related discipline preferred
*Experience of using Eloqua at a system administrator level
*Experience of developing automated campaigns and content to drive engagement
*CRM experience
*Proficient knowledge of contemporary digital marketing best practices
*High attention to detail, organisation skills, and ability to multi-task to meet deadlines
*Professional demeanor, strong communication skills, and ability to establish collaborative working relationships with remote internal customers and co-workers


Spring Technology is acting as an Employment Business in relation to this vacancy.

Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.


This job was originally posted as www.jobsite.co.uk/job/959501616