Marketing Optimization Specialist

William Hill
London (Greater)
09 Nov 2017
16 Nov 2017
Contract Type
Full Time
We're nothing if not ambitious. How about you?

At William Hill, we know that the future of digital marketing is there for the taking. It's all about investment in the right technology, processes and people. If you share our belief, we'd like you to be part of our plans.

As a Marketing Optimization Specialist, you'll oversee a set of static landing pages for inbound marketing traffic. You'll have product ownership of the landing pages within your area, and you'll work with Marketing Strategy and Planning teams to make sure pages are available for events and offers.

Under your watchful eye, creative content will be made available to the web developers creating the pages. Alongside our web analytics teams, you'll monitor and optimise inbound marketing traffic, recommending features that should be built onto the landing pages. We're undergoing a technology transition, and you'll manage our existing catalogue of landing pages through this change.

You're an experienced marketing professional with extensive experience from a forward thinking digital business. You like the challenge of high traffic, high transactional websites, and you know what draws customers in. Along with web analytics, experience in marketing funnel optimisation and in web development projects would be great.

You're brave, you're authentic, and you're not afraid to work outside your comfort zone. Your approach to marketing optimisation is innovative, and you're committed to seeing things through to the end (hopefully successfully.) You enjoy problem solving and learning new techniques and tools, and you have a creative approach to solving problems.

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