Digital Marketing Specialist

£300 per day
09 Nov 2017
16 Nov 2017
Contract Type
Full Time


My client, based in Middlesex, are looking for a experienced and performance focused Digital Marketing Specialist.

The successful candidates will be responsible for acquiring customers to the clients E-Commerce site in the most effective way using both on-line and offline marketing methods.

Experience of programmatic and performance marketing as essential.

Working as part of a new sales-driven direct-to-consumer model (B2C and some B2B) you will be responsible for shaping the clients customer centric commercial channels and have a direct effect on their revenues, customer acquisition and retention in the e-commerce stores.

Your key responsibilities will be...
  • Develop a digital marketing acquisition strategy for the clients E-Commerce sites with the aim of driving traffic and revenue growth
  • Develop an online marketing proposition including value drivers and key USPs of buying from the site
  • Forecast and plan tactical activities to drive agreed revenue targets. Drive registrations to assist acquisition and retention activity for the e-commerce store
  • Manage all third party agencies and internal service providers who can influence and/or drive traffic to the site against agreed SLA's (paid search)
  • Promotional planning, including the management and implementation of promotional calendar and the effective and timely launch of new product range promotions online
  • Use market research to understand and influence company product and service strategy online
  • Manage all onsite campaigns (launches and promotions) from planning to implementation.
  • Managing budget for on-line marketing spend ensuring continuous improvement of return on investment
  • Experience in all online marketing acquisition techniques and channels - affiliate programmes, paid search, display and retargeting, social content marketing, market places and e-mail
  • Proven track record of delivering increases in traffic and sales using online marketing methods across multiple channels
  • Excellent attention to detail and results

Oscar Technology Limited is acting as an Employment Business in relation to this vacancy.
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