Digital Marketing Lead

Recruiter
Michael Page Digital
Location
London (Greater)
Salary
£40k - £45k pa
Posted
09 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

I am working with a specialist management consultancy firm within the property and construction sector. They are looking to hire a Digital Marketing Lead role which will have a focus on content marketing for the business and their clients. This role will be based in London.

Client Details

The business are a small but growing management consultancy firm who specialise in the construction sector. They are looking to hire a Digital Marketing Lead which will be a new role for the business. This role will take ownership of the company's digital marketing strategy with a strong emphasis on content marketing. They will also be selling their marketing services to the company's clients.

Description

Key responsibilities for the Digital Marketing Lead:

  • Lead on the creation and continual improvement of our digital marketing strategy.
  • Lead the development of new and regular content for our website across a number of different media.
  • Lead in the preparation of regular newsletters and promotional emails and organise their distribution through various channels.
  • Manage our marketing activities within Salesforce and our marketing automation tools such as Pardot.
  • Manage our website content, layout, SEO and social media engagement.
  • Generate new opportunities through digital marketing campaigns across various platforms.
  • Identify new trends in digital marketing, evaluate new technologies and ensure our brand is at the forefront of industry developments, particularly in mobile marketing.
  • Measure and report performance of all marketing campaigns against goals.
  • Continually enhance our brand, image and reputation.
  • Manage the development and roll out of printed material to supplement online products.
  • Support our customers in creating and deploying their digital marketing strategy.

Profile

The successful candidate will:

  • Deep understanding of the digital marketing and advertising technology ecosystem.

  • Persuasive sales and branding techniques.

  • Strong organisational capability.

  • Appreciation of traditional marketing channels and how these work with a digital first methodology.

Job Offer

Up to £45,000 plus company benefits.


This job was originally posted as www.jobsite.co.uk/job/959490899