Marketing Executive - Events

Recruitment Bespoke Ltd
Covent Garden
09 Nov 2017
16 Nov 2017
Contract Type
Full Time

Marketing Executive - Events

Chartered Institute

Central London

Basic Salary £33,429 with excellent benefits Life assurance plan, Pension scheme with 12% employer?s contribution, 26 days annual leave plus bank holidays, Private healthcare care (BUPA) option, Health screening, Interest free season ticket loan, Cycle to work scheme, Employee performance recognition

Permanent, Full Time

My client a reputable and established chartered institute based in Central London is currently searching for a Marketing Executive.

As our Marketing Executive your role will be to create and implement innovative integrated marketing campaigns to promote the full spectrum of institute activities. This role will have a specific focus on the promotion of institute events, including, residential conferences, research meetings, on line recordings, international activity and many others, in order to ensure revenue and delegate targets are met. This role will act as a project manager for the communication and marketing of our larger events, drafting in additional support from the communications and marketing team to ensure maximum exposure and integration of our events.

Main Duties

Work with the Marketing Leader to ensure our events marketing is fully integrated as part of our overall marketing strategy, working on wider marketing projects when necessary.

Acting as project manager to coordinate additional Marketing and Communications staff and resources to support our key events

Create and implement marketing campaigns for all events, according to budget and in alignment with agreed strategy to deliver, directorate and corporate objectives. Monitor and report upon the effectiveness of those campaigns and be proactive in creating alternatives.

Keep abreast of trends and innovation within the sector.

Lead on the development of effective collateral working closely with event colleagues, project managing content, deadlines and distribution.

Demonstrate and utilise a full understanding of all marketing channels in particular social media. With the target audience in mind, advise, create and deliver best marketing techniques to drive increased web traffic and delegate bookings.

Work with the internal communications team to ensure all event marketing adheres to brand guidelines and remains within values and behaviours framework.

With the target market in mind, proofread and ensure all written marketing collateral is using correct tone of voice before it is released.

Monitor web events pages, ensuring information is appropriate and accurate whilst considering the customer journey throughout.

Work with event colleagues, ensuring that marketing data ? including membership, eventsforce and past customer data ? is maintained and used in an appropriate manner.

Knowledge and Experience Required


Experience of marketing large scale, business-to-business conferences/exhibitions

Specific insight into effective communications utilising targeted campaigns, social media and web

Exposure to financial sectors

A creative, flexible approach to marketing and a desire to innovate

Experience of working with a membership organisation


A minimum of two years marketing executive experience, preferably within an event (training and conferences, in particular) environment

Knowledge and direct experience of a broad range of marketing techniques, including print and mail, electronic and social media

An excellent communicator, in person and in writing

Well organised, deadline driven

A grasp of English grammar essential

Accurate proof-reader

Sound research and analytical skills

Sound computer skills

Enjoys working as part of a busy team and contributing fully to it

Able to interact appropriately with personnel at all levels within an organisation

To apply to this role please send your CV

Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.

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