Marketing Data and Insights Manager- Perm Surrey £35kbens

Recruiter
Talent Spike Ltd
Location
Surrey
Salary
£35k + excellent benefits package
Posted
02 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

Marketing data and Insights Manager required by a rapidly growing software vendor.

You will have a background in marketing data as either a data planner, data campaign executive or similar and would love the opportunity to further develop your data skills in a role that is both hands on and strategic. You will be looking for a role which encompasses campaign insight, plus data strategy and targeting.

The ideal candidate must have some direct marketing experience/exposure. You will need to have strong analytical skills and be highly numerate, ideally with experience of using Salesforce and Excel.

Responsibilities:

Work closely with the marketing team to ensure the target audience for all communications is appropriate and relevant
? Use various business software including Datanyze (technology), DueDil & Hoovers (company info), LinkedIn (contacts), Salesforce (CRM) and become a highly proficient user of each and train others in the marketing and sales teams
? Responsible for end to end campaign data management of marketing campaigns
? Use existing data and tools to provide analysis and insight
? Use external tools to provision data for new campaigns
? Working with stakeholders to understand requirements, you will then create data for the campaigns
? Formulate selections and segmentations for accurate targeting
? Analyse campaigns to ascertain what has worked well and make recommendations on how to improve future campaigns

Education and Qualifications
? Bachelor's degree, ideally in Direct Marketing, Business, Economics, or Analytics
? Strong analytical skills and confidence in utilising data in Excel and other tools
? Demonstrated attention to detail
? Proficient in the use of Microsoft PowerPoint, Excel, Word or G-Suite
? Experience of a corporate environment where targets and KPIs are key to the success of the business

Skills & Experience Requirements
? Strong communications skills as you will work closely with numerous parties
? A strategic understanding of how to best utilise data for successful marketing campaigns and provide insights into data for each campaign.
? Experience of using campaign management or analytics tools would be beneficial
? Have an understanding data compliance and GDPR and how this with impact all marketing data and campaigns.
? Experience manipulating and analysing data for marketing - using Excel and Salesforce
? Ability to select / run segmentations for data for marketing campaigns
? Understanding of web analytics would be beneficial but is not essential.
? Data extraction and manipulation from our data systems, manipulation of large volume of data to establish actionable insights/models and deliver marketing recommendations
? Build out recipient lists using tools such as LinkedIn Sales Navigator, Salesforce and other chosen tools
? Spend time looking at data providing recommendations, trends and other insights
? Application of data for campaign analysis and optimisation, attribution modelling, ROI, and A/B testing
? Set data rules to ensure that the data stays in good health
? Understand goals in relation to analytics and reporting
? Advanced understanding and experience of using Excel for analytical/ statistical reporting, including using API and Pivot tables when necessary.

All applications will be dealt with in the strictest of confidence.


This job was originally posted as www.jobsite.co.uk/job/959454049