Senior Digital Marketing Manager (B2B)

London (Greater)
07 Nov 2017
16 Nov 2017
Contract Type
Full Time
Senior Digital Marketing Manager, B2B

Location: City of London

Company: Sogeti Global, part of the Capgemini Group

Job type: Permanent

About Sogeti and the Capgemini Group

Sogeti is a leading provider of technology and engineering services. Sogeti brings together more than 25,000 professionals in 15 countries, based in over 100 locations in Europe, USA and India. Sogeti is a wholly-owned subsidiary of Capgemini SE, listed on the Paris Stock Exchange.

Sogeti delivers solutions that enable digital transformation and offers cutting-edge expertise in Cloud, Cybersecurity, Digital Manufacturing, Digital Assurance & Testing, and emerging technologies. Sogeti combines agility and speed of implementation with strong technology supplier partnerships, world class methodologies and its global delivery model, Rightshore®.


Sogeti has ambitious plans to grow its digital function globally and has a number of initiatives underway currently. This role will have the opportunity to make a mark digitally with a mandate to make a difference with the support needed to back you up.

We are looking for an experienced, talented and ambitious Senior Digital Marketing Manager, B2B, to head up our Global Online Business team. This team will work closely with internal stakeholders within Corporate and Country teams. In return you will have the freedom and autonomy to make a difference – to help build and create our digital marketing strategy and drive growth and awareness of our people and services. This role will work directly with the Global Marketing Director.

Core responsibilities

Develop and execute on a global online plan.Drive site traffic by working with marketing stakeholders to build engaging content on the company websites and leverage social channels.Deliver and optimise online campaigns which will deliver sales of key services and usage of self-serviceMake recommendations and implement steps to increase traffic through SEO, PPC, email, affiliate and social media marketing.Lead digital representation within virtual teams planning launches and content deliverables.Make continuous improvements to the B2B presales pages by assessing insights from internal stakeholders and customers, using analytical tools to monitor site traffic and lead conversion.Manage lead generation activity through online chat and online lead capture forms.Oversee social advocacy programme with a community of over 100 subject matter experts.Support/advise HR team on talent acquisition strategies and activity.Produce marketing materials to promote the use of digital services within the B2B base.Support the country marketing managers to deliver best practice and alignment with global activity.Monitor performance weekly vs targets and accurately re-forecast with contingency plans in place to action if required.Essential for the Senior Marketing Manager to have:-

Demonstrable digital marketing experience.Understanding of social selling programmes and use of LinkedIn Elevate would be desirable.Strong understanding of key online marketing principles, e.g. SEO, PPC, Analytic tools, Influencer and affiliate marketing.Experience of working with marketing campaign tools, e.g. Hootsuite (Buffer), Talkwalker, Pardot and salesforce would be desirable.Previous experience of briefing and managing a digital agency to deliver campaigns or new sited design for online.Good technical understanding of how web sites are constructed (e.g. content management systems, basic HTML and rich media).A passion for technology with a creativity that creates amazing experiences and overcomes problems.You will stand out for your energy, positive and pro-active attitude and attention to detail.Ability to work in a horizontal organisation and be able to influence other networks and communities without having direct line responsibility.Willingness to take initiative and to follow through on projects and be part of a virtual team.
Our inclusive Culture

Sogeti positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us.

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