Multichannel Marketing Specialist

Recruiter
Juice Resource Solutions
Location
Buckinghamshire
Salary
£30-£33 p.h.
Posted
07 Nov 2017
Closes
15 Nov 2017
Contract Type
Contract
Hours
Full Time
Multi-channel Marketing Specialist (Medical/Pharma/Healthcare)
Global Pharmaceutical Company
Buckinghamshire
Duration: 6 months initially
Rate: GBP 30- GBP 33 p.h.
ASAP Start

OVERVIEW:

To engage with and advise Country Value Teams (CVTs) in developing appropriate customer journeys that make the best use of the channels available with the aim of maximising our impact in our customer engagement. This includes developing relevant assets and metrics that can be used in the customer journey.

KEY ACCOUNTABILITIES:

- Develop brand multichannel communication plan
- Partner with CVTs to discuss their customer communication objectives and multichannel strategy in order to determine a plan including tactics to achieve these objectives using owned and third party channels in the most cost effective and impactful way.
- Jointly develop Reach and Engagement strategies by recommending which channels including Pay-- Per-Click (PPC) and/or third party professional networks can be used to achieve the objectives in the most cost efficient and impactful way.
- Maintain existing company assets to ensure they are always up to date, as directed by CVTs.
- Promote owned channels and assets with a focus on making best use of regional strategic platforms.
- Partner with CVTs to creatively reach target stakeholders.
- Utilise webmaster tools to ensure company owned assets are optimised, and, where necessary, undertake necessary actions to ensure assets remain optimised and compliant.
- Execute and monitor PPC search strategies within time and budget as agreed with CVTS:
- Working with BI and asset owner to monitor the performance of assets against agreed
metrics and provide actionable insights to asset owner.
-Proactively analyse metrics and identify areas of opportunity to drive ROI.
-Make recommendations for changes to asset owners.
- Lead workshops and meetings, producing briefs, financial schedules and reports; draft business cases; and coordinate activities by matrix and remote teams.
- Managing projects in a methodical and structured approach including the production of project reports and chairing project meetings.

SKILLS/EXPERIENCE REQUIRED:

- Degree or equivalent level, preferably in a business related field.
- Typical candidates will have 4+ years of relevant experience
- Proven experience in operational role managing regular content updates and assisting marketing and medical teams to develop content strategy in the healthcare industry.
- Generate content ideas for copy writers and content designers.
- Experience in developing digital landscape for pharmaceutical brands is highly preferred.
- Effectively manage the PPC and display agencies by driving them to continually optimise the campaigns.
- Manage time, targets & quality of content development of company owned assets.
- Ability to set priorities, take personal responsibility, and communicate issues.
- Google Analytics experience.
- Desire and ability to learn new skills and technology quickly.
- Excellent knowledge of latest digital technologies and techniques.
- Interest in business, internet marketing and stakeholder engagement.
- Strong analytical skills.
- Willing to travel to European offices.
- Flexibility to hours to facilitate project timescales.
Desirable:
- Chartered Institute of Marketing Diploma.

Due to the high volume of applications we receive we are not able to get back to everyone who applies. Therefore if you have not heard back from Juice Resource Solutions within 7 days please assume that your application has been unsuccessful however we will contact you if suitable roles come up that match your skill set.

This job was originally posted as www.jobsite.co.uk/job/959473924