Marketing Social Media and Content Manager

Recruiter
Mulberry Recruitment Limited
Location
Farnham
Salary
£25000 - £28000
Posted
04 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

My Client in Farnham are looking for a Social Media & Content Marketer who will be responsible for developing, owning and delivering the companies social media and content strategy, developing our social media platforms and working with all colleagues across the Group to improve our presence online. The role requires a creative and enthusiastic individual who has a passion for driving customer acquisition.

The Role

Work with Head of Marketing to create and develop an overarching social media strategy with commercial objectives to reach lead generation target

Develop social media channels with techniques to engage our audiences, increase brand awareness and build an engaged community of followers

Drive the social media content calendar and ensure this ties in with brand-wide activity and strategy

Collate, develop, coordinate, distribute and promote a cohesive and high-quality suite of on and off-line content to generate an increased volume of quality leads, and to drive

Provide insights and reporting on social media effectiveness and ROI using data to evaluate end-to-end customer experience (i.e. across multiple landing pages, Ad networks and customer touch points) and provide recommendation for improvements

Support the implementation of the social media strategy, including the development of social media guidelines and acting as first point of contact for all social media related initiatives

Ensure all content created follows the overall brand strategy through consistent messaging and design

Create original and engaging content across all key content types including copywriting, video production and the creation of design assets such as info graphics

Work closely with the Digital Optimisation Specialist on web content strategies to provide copy and content which will keep the experience fresh, engaging and relevant

Support the wider digital team in content, outreach, SEO and other digital objectives

Desired Experience

Relevant experience with a strong background in managing social media campaigns and digital content

Excellent copywriting and ?storytelling? skills; ability to convey excitement and passion in everything you do with demonstrable experience of writing content in line with SEO

Practical experience of using social media management systems

Analytical and data-driven mind-set ? ability to use numbers and statistics to make decisions

Passionate about customers and customer delights

Strong working knowledge of MS Office (Word, PowerPoint, Outlook, Excel) with at least an intermediate level of Excel

Desirable:

Public speaking experience, such as presentations, panels, launches, etc.

Comfortable on camera (opportunity to be Brand Ambassador in video and social)

B2B experience in SAAS or Professional Services

IDM/CIM qualification preferred


This job was originally posted as www.jobsite.co.uk/job/959461894