Head of Global Marketing - Enterprise Software

Bright Purple Resourcing Ltd
04 Nov 2017
16 Nov 2017
Contract Type
Full Time
Head of Global Marketing - Enterprise Software - Edinburgh

Bright Purple Resourcing is looking to recruit an experienced Marketer from a technology background to lead the global marketing function of a rapidly expanding Edinburgh based software company. This is a strategic role with a company going through a significant period of growth and the successful candidate will need to have significant experience in implementing strategy and have international campaigns experience. You will ideally have worked for another SME software vendor. The key responsibilities include:

*Ownership over all global marketing programs.
*Build, manage, and own all, enterprise and cloud, user acquisition strategies for the company, including both online and offline marketing efforts.
*Ownership over marketing tracking, customer analytics and dashboard for the product
*Develop and manage go-to-market strategies for enterprise clients, customer engagement and success, partner engagement and developer program.
*Collaborate across the company to develop customer analytics, customer engagement, feature adoption and revenue growth.
*Build and maintain the product's social presence.
*Research and identify new markets, lead generation and marketing automation channels.
*Build and iterate messaging and positioning as new product features are released.
*Drive sales training and enablement programs.
*Research and create compelling sales tools, presentation decks, training materials and competitive briefs to drive sales traction.
*Build world class marketing material, website, video demonstrations and SEO.
*Be a leader in our market and speak at industry events about our solutions.
*Engage with industry analysts when and where appropriate.
*Host webinars with prospects and become a brand advocate.

This is a truly fantastic career opportunity. Competitive market salary on offer along with attractive company benefits.

This job was originally posted as www.jobsite.co.uk/job/959461665