Marketing Campaign Manager
My client in Farnham are looking for a Campaign Manager who will be responsible for creating and developing an overall campaign strategy which will include; developing, producing and driving marketing campaigns for B2B and B2C brands and managing all activities in the campaign life-cycle.
Develop an overall campaign strategy and tactical plans enabling you to connect together multiple streams and initiatives for each business within the Group, aligned to our overall strategic approach
Manage and undertake all activities in the campaign life-cycle; insight, develop, deliver, monitor and evaluate
Set up and control of management tools and creating project plans, timing plans, and status reports for stakeholders
Develop a process for data checking/data enhancements/compliance such as opt out lists/general daily data selection
Ensure all activities undertaken are compliant and adhere to the relevant policies and procedures of the business
Work with other key marketing stakeholders to ensure the company optimise customer journeys and deliver ROI.
Manage third party partners and suppliers to ensure effective delivery of integrated multi-channel communications and campaign activities.
Support, where relevant the group change programme, and projects that are being deployed by the marketing department.
Experience of managing marketing campaigns from creation to execution within a in a multi-channel marketing role
Demonstrable ability to track and measure ROI for campaigns and create a reporting process
Both B2B and B2C Marketing experience
B2B experience in SAAS or Professional Services
Experience using project/process management tools
Advanced knowledge of Excel (Macros, V-Lookups, advanced data manipulation, etc.)
This job was originally posted as www.jobsite.co.uk/job/959461846