Marketing Campaign Manager

Mulberry Recruitment Limited
£40,000 to £45,000
04 Nov 2017
16 Nov 2017
Contract Type
Full Time

Salary: £40,000-£45,000

Hours: 8:30-5:30

My client in Farnham are looking for a Campaign Manager who will be responsible for creating and developing an overall campaign strategy which will include; developing, producing and driving marketing campaigns for B2B and B2C brands and managing all activities in the campaign life-cycle.

The Role

Develop an overall campaign strategy and tactical plans enabling you to connect together multiple streams and initiatives for each business within the Group, aligned to our overall strategic approach

Manage and undertake all activities in the campaign life-cycle; insight, develop, deliver, monitor and evaluate

Set up and control of management tools and creating project plans, timing plans, and status reports for stakeholders

Develop a process for data checking/data enhancements/compliance such as opt out lists/general daily data selection

Ensure all activities undertaken are compliant and adhere to the relevant policies and procedures of the business

Work with other key marketing stakeholders to ensure the company optimise customer journeys and deliver ROI.

Manage third party partners and suppliers to ensure effective delivery of integrated multi-channel communications and campaign activities.

Support, where relevant the group change programme, and projects that are being deployed by the marketing department.

Desirable Experience:

Experience of managing marketing campaigns from creation to execution within a in a multi-channel marketing role

Demonstrable ability to track and measure ROI for campaigns and create a reporting process

Both B2B and B2C Marketing experience

IDM/CIM qualification

B2B experience in SAAS or Professional Services

Experience using project/process management tools

Advanced knowledge of Excel (Macros, V-Lookups, advanced data manipulation, etc.)

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