Senior Marketing Executive
This is a great opportunity to join a fast growing, market leading B2B company based in Lancashire. The role is ideally suited to a creative marketing professional with a flair for producing engaging campaigns and managing a results-driven strategy.
The campaign manager must be highly creative, but also strongly analytical and practical in their approach to collecting and segmenting data to deliver the most effective online and offline B2B campaigns.
A minimum of 2 years experience within a relevant marketing role is essential.
Duties & Responsibilities:
Employ a strategic approach with targeted campaigns focused on specific segments to drive leads and conversions
Manage the implementation, tracking and measurement of email marketing & print / offline campaigns with the aim of acquiring and retaining customers
Set up and optimise an extensive suite of intelligent automated / triggered campaigns
Work within a budget and report any overspend
Write, edit and proofread copy for marketing campaign materials
Ensure that the organisations brand identity & tone of voice is adhered to in campaigns across all channels
Produce regular reports of campaign results, including web analysis and evaluation of KPIs / ROI
Ensure accuracy & excellent quality standard of marketing campaign materials
Collect and use data to inform new campaigns and the evaluation of existing campaigns
Support with administering the company websites & other marketing channels
Keep on top of current trends in marketing & the food industry to inform campaigns
Key Skills / Experience:
The Excellent communication and written English skills
High standard of numeracy and ability to manage data
Must be digitally literate and have a demonstrable understanding of digital marketing
Strong organisation and forward-planning skills
Creative approach with a good eye for design & efficacy of campaigns
Experience & understanding of email marketing platforms is essential
Competency with HTML is desirable
Relevant experience in a campaign marketing role would be a strong advantage
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This job was originally posted as www.jobsite.co.uk/job/959462242