Web Producer / Digital Marketing Specialist

Ignite Digital Search Ltd
Gerrards Cross
£45k - £50k pa + 10% bonus
04 Nov 2017
16 Nov 2017
Contract Type
Full Time

We are working with a leading enterprise B2B SaaS company working in the AI and Machine Learning space who are looking for a Web Producer / Digital Marketer to join their growing Marketing team.

The successful candidate will be responsible for managing, developing and updating a portfolio of websites, microsites and campaign sites/landing pages (in different environments) to support corporate communications, demand generation and community engagement goals and will need to demonstrate experience of using CMS to develop and update websites with experience in HTML, CSS and JavaScript.

Duties will also include:

  • Improving UX - user experience, traffic to lead conversion, measurement (including pre-funnel traffic analysis and attribution and in-funnel lead source association)
  • Ensure web pages are secure, compliant and optimised for Search Engines
  • Working with Digital, Content & Design teams to create new / update existing websites, microsites, and campaign sites/pages using existing templates or sourcing new ones (with content, styling and visual elements supplied by Content & Design
  • Collaborate with Marketing Automation / Marketing Technology and Web Masters as required in the delivery to ensure that the website is designed to support demand generation and performance measurement
  • Improve the user experience, conversion from traffic to lead acquisition, measurement (tracking)
  • Manage the provision of web related technologies, including but not limited to heatmap, video analytics, tagging
  • Work with Web Masters and Marketing Automation to ensure that the websites are integrated with Marketo, CRM and Google Analytics
  • Ensure websites are user friendly, mobile optmised, functional, engaging and reflect brand values and work across various browsers and optimised for Search Engines

This job was originally posted as www.jobsite.co.uk/job/959461016