CRM Manager (marketing)

Recruiter
Funding Circle
Location
London (Greater)
Posted
03 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
CRM Manager

At Funding Circle there's a mission that drives everything we do. Around the world, we want to help small businesses get the finance they need to thrive, creating thousands of jobs as they drive the economy forward.

With teams in London, San Francisco, Amsterdam and Berlin, we're fusing finance and tech to create new opportunities for those who want to achieve more.
An opportunity to join a fast-growing FinTech company and play a pivotal role in the development of a customer marketing programme, including a review of our platform, data, creative and contact strategies.

We’re looking for a CRM Manager to help reimagine our CRM and build a best-in-class experience. You’ll focus on our customer’s lifecycles and be heavily involved in designing and delivering CRM creative, automation and messaging to improve conversion.

This is a big opportunity to make your own mark, think-big and work with multiple channels, including email, DM, targeted display and targeted social.

If you’re full of CRM ideas and are looking for a positive, fast-paced environment to put them into action, read on.

As CRM Manager you will be responsible for…Identifying, designing and developing 1:1 marketing opportunities across a range of channelsLeading projects with a range of internal and external stakeholders to identify and deliver value, e.g. Marketing, Product, Tech, Data, Analytics, Creative, Strategy teams, our platform providers and other external agenciesKnitting CRM into a seamless customer experience (both for businesses looking to borrow money, and investors looking to lend)Driving transition towards automation of CRM, reducing focus on ad-hoc ‘broadcast’ and towards lifecycle-led messagesScoping and effectively prioritising projectsMaintaining a focus on testing, optimisation and analysisPlaying a key role in reviewing our platforms, data and creativePresenting projects, initiatives and results to broad audiencesYou’ve been there and done this…Considerable experience delivering CRM campaigns either agency or client-side – this is a mid to senior level position and while we are open to a range of associated backgrounds we are looking for someone to take significant ownershipBuilt, integrated or managed at least one significant CRM implementation with a deep understanding of how the solution was put together (e.g. data transfers, integrations, automation)Ability to join technical understanding with creative skills and an appreciation of customer experience and conversionAdept in managing multiple projects and stakeholdersAdvanced testing design and implementationStrong Excel competency, comfortable working with complex data and with Analytics stakeholdersA problem-solving and entrepreneurial mindsetYou are likely to be degree educated (or have equivalent experience or qualifications)Fluent English is essential and while this is a UK focussed role, German or Dutch language skills are a plus
This job was originally posted as www.cwjobs.co.uk/job/77231364