Marketing Manager (Internet Retail)

Recruiter
Major Recruitment
Location
Wakefield
Salary
From £50,000 to £55,000 per annum
Posted
07 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
Permanent Position
Marketing Manager

Area: Grange Moor, WF4
Salary: £50,000k to £55,000

The Role: Working closely with the MD and Senior Managers you will be fully responsible for the planning and implementation of the marketing strategy. This includes a series of websites which target specific blind types in the window finishing's business.

* Responsibility for planning all marketing activity across the main brand
* Develop a brand strategy for the group of websites.
* Manage and run a large number of small website developments, working in conjunction with our head of web and IT.
* Support the content marketing team in developing content marketing strategy
* Developing creative briefs and managing campaigns through to execution
* Management of a large and fast paced workload through an experienced team
* Planning and executing all campaigns through the marketing team (including: web, SEO/SEM, marketing database, email, social media and display advertising)
* Knowledge of outreach marketing.
* Measuring and reporting performance of all marketing campaigns (including digital), and assessing against goals
* Closely tracking different lead sources such as websites, campaigns, social media, events, referrals, news and media to build our leads database
* Collaborating with web developers to create websites and optimize user experience
* Evaluating end-to-end customer experience across multiple channels and customer touch points
* Managing print design from design through to completion.
* Experience in ONLINE shopping experiences a distinct advantage

Requirements:
* Minimum 3 years' experience in marketing
* Experience capturing and delivering marketing performance measurement/KPIs and lead tracking reports.
* Broad, all round experience within digital marketing and print.
* Must have experience of utilising marketing automation tools
* Computer literacy in word processing, data base management and page layout
* Commercial experience in a similar field
* Experience of ASA rules regarding marketing online. Covering sales and promotions which will run on the internet websites
* Knowledge of Google and rankings and the importance of link earning
* Thorough knowledge of PPC (They do have an outside consultant to which you would work closely with)
* Experience with TV advertising

Key Personal Characteristics:
The business is entrepreneurial and moves at a fast pace to keep up with competitors in the market. The people are highly talented and committed but do need someone to drive them, so we are looking for a motivator and someone who can inspire a team.
We are looking for someone with the following skill set. Strong creative, strategic, analytical, organizational and personal sales skills
* Be comfortable in making challenging and last minute decisions/amendments and driving things forward to conclusion.
* Ability to work in a fast moving dynamic environment.
* Creative, adaptable and ideas-driven
* Strong eye for quality and precision
* Proactive, "can do" attitude
* Expert and professional

Required Education:

* Bachelor's Degree

Required Experience:
* Marketing Experience: 5 years

Extra Notes:
Heading up a team of 6 in the department covering:

·Graphics

·2 E Marketers

·Interior Designer

·Product Consultant – Trends

·Photographer – Video Production

·Must be from an internet retail background with a proven track record in working with all area’s listed in the requirements

·All Managers are hands on, so must be prepared to work with their team

Please email your CV to Major Recruitment Huddersfield


This job was originally posted as www.totaljobs.com/job/77395278