Senior Direct Marketing Executive
Direct Mail Marketing Manager / Direct Marketing Manager / CRM Manager
My client are a pioneering fintech company who have experienced impressive success and growth since their conception, they were at the forfront of the fintech revolution and continue to lead by example.
They require an experienced Direct Marketer with a strong Direct Mail (DM), CRM and eCommerce experience. This is an excellent opportunity to grow and maintain the company's acquisition through planning and delivering exceptional marketing and communication activity.
Full ownership of existing marketing activity across a range of channels (Direct Mail, Email, SMS)
Devising and delivering integrated B2B and B2C acquisition, lead nurturing and customer campaigns
Pre-campaign planning, including manipulation/segmentation of large datasets and insight-driven creative testing ideas
Planning marketing activity across channels that puts the customer at the heart of everything you do.
To review and utilise information from Salesforce CRM and Salesforce Marketing Cloud (Exact Target) for implementation purposes
To work with various teams (internal IT, Product, Legal and Analytics) to deliver activity to support the CRM function
Provide detailed reporting and analysis to demonstrate success of activity
Work with wider marketing team to coordinate integrated campaigns Â Â Â Â Â Â Â Â Â Â
Experience & Skills Required:
Strong experience in a pivotal data-driven marketing role
Strong direct mail (DM) experience including the management of sophisticated campaigns and ideally you will have previously worked in a Direct Mail Agency or client side role that has involved extensive direct mail involvement
Demonstrated experience managing database marketing and email campaigns
An â€œExcel-wizardâ€ with exceptional analytical skills and a high level of accuracy
Team-player, who takes responsibility and work with a high level of autonomy
Drive to see projects through to completion
Experience working with Salesforce Marketing Cloud (Exact Target) preferred but other ESP's will be considered
Experience working with Salesforce CRM
MS Access skills are highly desirable
On offer is a unique working environment and fantastic team who are super smart, ambitious, friendly and collaborative. They are offering a competitive salary up to Â£45K with a Â 10% bonus and comprehensive benefits package including generous share options.
If you are potentially interested and would like to learn more please apply to this advert with an up to date CV. I will contact all successful applicants to offer a full brief and details of how to apply.
This job was originally posted as www.totaljobs.com/job/77203223