Product Marketing

10 Nov 2017
08 Dec 2017
Recruitment Genius Ltd
Public Sector
Contract Type
Full Time
Our client is leading international organisation specialising in temporary power rental (generator, power solutions). We are currently recruiting for an energetic, entrepreneurial and self-starting product marketing to join their international start-up mentality marketing team in London.

As part of their fast paced and ever-developing Marketing Department, this role will be responsible for product marketing for their key products they sell in their power (power solutions) business unit. We are looking for a professional who can tell the story behind the product, easily articulating the proposition to their customer and other stakeholders.

Our client offers a competitive salary and package.
Sound like you? Here's what you'll need to demonstrate:
You'll have a solid understanding and demonstrated experience of product marketing strategies, multi-channel marketing and measuring marketing effectiveness and ROI.

You will be a strategic thinker with excellent communication skills who is fascinated by how something works and what makes it possible.

You'll have Focus and Fire. Focus as the natural curiosity to learn about our products and services, and the fire to accomplish something, the determination to get things done, and the need to make a difference.

Proven experience in Product Marketing and promotion related activities with a distinct advantage if your background is in technical or industrial type product marketing.

Your key responsibilities:
- Understands market segmentation, customer personas and the buyer journey to develop and implement impactful product marketing strategies for power solutions products
- Develop and manage marketing strategies for new product launches in Power Solutions working alongside Manufacturing and Technology on any new products in development, attending gate meetings, provide information on go-to-market strategies and launch plans etc.
- Working with Group and Regional marketing to develop, produce and maintain content and sales ready marketing tools that supports the selling process including technical data sheets, product flyers, product presentations, case studies, infographics, and digital content, including managing the product pages on the website.
- Works with their Market Analysts to understand market impacts such as fuel availability and how that translates into growth opportunities and market attractiveness for the power solutions products.

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