Marketing Executive

From £25,000 to £30,000 per annum
07 Nov 2017
16 Nov 2017
Contract Type
Full Time
Marketing Executive – Lead Generation and Growth

Our client, a specialist compliance consultancy are looking to recruit a Marketing Executive to join their dynamic and expanding team in North Hertfordshire.

The Role

To develop and implement demand and lead generation strategies that build brand awareness and engagement and which create new revenue opportunities from existing and new clients, meeting agree targets and which directly help the company and individual business units achieving their financial and broader business objectives.


Development and implementation of marketing campaigns, both online and offline including the management of external communications, email marketing and social media channels.Development and implementation of content marketing strategies, including the commissioning, editing and writing of articles, blogs, white papers, brochures and the like, as appropriate.Management of the company’s websites using the content management system and working with the external web agency, where appropriate.Contribute toward the development of the marketing strategies and plans at a firm, business unit and target sector level and in relation to emerging issues and other opportunities.Responsible for the management of the brand guidelines including the development of new templates and ensuring that all marketing and client documents have a consistent online and print brand look and style. Maintain and communicate the schedule of marketing activity and contribute toward the monthly, quarterly and annual marketing reports to the board and senior management teams.Manage relationships with internal support functions, internal clients and external service providers of marketing services to ensure that marketing maintains a positive profile and is seen as a key business support function.Ensure that all marketing activity remains within agreed budgets.Maintain awareness of marketing trends and continually seek new ways to improve marketing performance and the contribution to the business.General marketing support, assisting colleagues and making sure the marketing team functions effectively and efficiently.Person Specification

Qualifications, skills and experience

At least two years’ experience working in a B2B marketing team, preferably in a financial or professional services environmentChartered Institute of Marketing qualification or progress towards.Strong IT capability including MS Office applications, use of email marketing systems and website content management systems and online survey systems such as SurveyMonkeyProven track record in lead generation and marketing campaign strategy and execution using multiple channels to market – with strong experience of digital marketing.Working experience of different lead generation and lead nurturing tactics and a creative flair.Strong copywriting ability and experience producing different types of marketing content.Customer advocacy – ability to understand the customer’s perspective and develop appropriate marketing tacticsDesirable

Basic knowledge or awareness of FCA or PRA regulatory complianceKnowledge of B2B sales and marketing pipeline managementWorking knowledge of marketing automation and/or lead nurturing systems.Technical and Behavioural Competencies

Commercial awareness.Excellent Written and Verbal Communication SkillsExcellent inter-personal skills with the ability to build and manage internal and external relationships.Strong influencing skills and an ability to provide challenge to a mix of stakeholdersStrong Organisational ManagementSelf-motivated with a strong desire to learnGood team player who is able to thrive in a small marketing team, wear multiple hats and get things doneResults driven with the drive, passion and ambition to succeed in a fast growth businessProactive with a positive ‘can do’ approach
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