Marketing Automation Manager

Recruiter
Peninsula
Location
Manchester
Salary
£25000 - £32000 per annum, Benefits Excellent Benefits Package
Posted
07 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
Marketing Automation Manager
Manchester Based
Salary up to £32,000 DOE


We are currently seeking to appoint a Marketing Automation Manager working hand-in-hand with the CRM and marketing team. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.
We’re looking for a hard-working and self-motivated person to join our fast growing marketing department to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.



Key objectives of the role:

  • Use Marketo to implement new programs (e.g. email nurture campaigns, webinars, events, gated content)
  • Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads to progress through the sales funnel
  • Implement A/B testing campaigns to identify the best performing setups
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
  • Integrating and managing relevant third-party software’s (e.g. GotoWebinar) with Marketo
  • Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
  • Monitor, manage, and optimise campaigns and campaign assets to improve ROI
  • Using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns
  • Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant

Mandatory skills:

  • Experience with Marketing Automation software (preferably Marketo)
  • Experience with CRM software (Salesforce)
  • Strong understanding of email deliverability and compliance
  • Knowledge of HTML and CSS
  • Strong communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines

Desirable skills:
  • Knowledge of Google Analytics
  • Knowledge of digital marketing (data capture, and campaign analysis)
  • Experience in a B2B marketing role

If this sound like the role for you then click apply today!
This job was originally posted as www.cwjobs.co.uk/job/77324436