CRM Campaign Developer (SQL/Unica)

Wave Advertising Ltd CVM people
01 Nov 2017
16 Nov 2017
Contract Type
Full Time
• Responsible for the assessment of campaign decisioning requirements to ascertain build complexity and timescales
• Responsible alongside other Logic Analysts for the build and maintenance of customer selection rules within Pega Marketing, including exclusion and inclusion, modelling, and value for all inbound channels
• Responsible for the creation of campaign prioritisation lists to be pushed out to the channels to allow timely, relevant targeting of offers to drive increased customer experience and value
• Operationally manage the performance of Pega Marketing including support, maintenance, monitoring of the solution, fault diagnosis and rectification

• Collaborate with Control Analyst to drive effective targeting and prioritisation
• Collaborate with CRM Channel Managers & CVM strategists to ensure adjustments to offerings in channel are delivered on time
• Collaborate with Modelling, Value, and Optimisation Analysts to ensure appropriate use of Insight and effective prioritisation of offers for increased performance

Content Skills:
• Deep understanding of customer selection and campaign logic development
• Strong report building skills
• Proven campaign planning, data interrogation and manipulation skills, customer contact management and execution skills
• Experience of a real-time database marketing environment
• Comprehensive knowledge of the full marketing mix
• Experience in multi-channel trigger and best next action campaign deployment

Tool Set experience:
• Hands on experience with decisioning tools such as Pega Marketing, Adobe Campaign, Aprimo Relationship Manager, IBM Unica, or SAS CI etc
• Experience with data and analytical tools SQL / SAS / SPSS would be advantageous
• Experience within a Hadoop environment

Person Specification:
Result drive - customer oriented - Excellent prioritisation & time keeping skills - exhibits data driven decision making - turns ambiguity into clarity - demonstrates brand awareness - collaborative nature - solutions oriented - takes ownership of deliverables & issues
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