Campaign Logic Analyst

Wave Advertising Ltd CVM people
31 Oct 2017
16 Nov 2017
Contract Type
Full Time

This role will focus primarily on building customer renewal campaigns using the Pega Marketing tool. There will be a need to manage and influence stakeholders and cross-functional teams in order to translate business goals into effective campaigns.
• Specify, build, simulate and monitor decision management strategies and offer flows that deliver all outbound and inbound Renewals communications.
• Develop new offers and campaign launches.
• Provide support in defining and assessing Pega Marketing strategy requirements.
• Perform impact analysis on new requirements for Pega Marketing campaigns.
• Implement real-time marketing content and rules into Pega Marketing strategies.
• Perform logic testing, quality assurance and business simulation. Testing covers all outbound communications across multiple channells (Email, SMS, DM and outbound calling).
• Support reporting, monitoring and controls.
• Optimise campaign effectiveness to drive up customer engagement and conversion.
• Implement holistic customer lifecycles and end to end interlinking customer journeys.
• Increase automation and acuracy while optimising the outcome of each customer interaction.
• Ensure channel readiness for NBA deployment or amendments (in particular, building confidence in the contact centre channel so that operatives trust and follow NBA suggestions).
• Identify and iplement opportunities for expantion of NBA activities.
• Working with Busienss Intelligence (BI) to identify the best data sources or to build new atributes to be used in offer targeting logic.

Skills and experience required:

• Significant hands-on experience of decisioning/offer creation and management/NBA functionality in Pega Marketing or similar products.
• Excellent influencing and communication skills, able to inspire and engage others.
• Strong commercial instincts, balancing the long term development of the business with short term tactical requirements.
• Good initiative, follow-through, and prioritisation skills.
• Highly numerate and analytical, with excellent understanding of customer data and databases.
• Ability to work underpressure and to tight deadlines.

If you could see yourself in this role, get in touch now on:************ Or ********************************
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