Divisional Marketing Executive

Recruiter
Inchcape Retail Limited
Location
Northamptonshire
Posted
31 Oct 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

DIVISIONAL MARKETING EXECUTIVE - BMW/MINI

Inchcape is a leading global automotive distributor and retailer operating in the premium vehicle sector, based in 26 international markets, currently employing 14,500 people worldwide.

Inchcape is one of the leading franchised retailer motor groups in the UK representing many of the world?s leading brands, with over 100 Retail Centres working in partnership with Audi, Volkswagen, BMW, Mercedes Benz, Jaguar, Land Rover, Toyota, Lexus, MINI and Porsche, employing over 5500 people

We are committed to ensuring we have the right people, with the right learning to develop, receiving the right reward and recognition for their contribution and in a working environment that fosters the right culture to support Inchcape?s mission to be the world?s most customer centric automotive retailer.

KEY PURPOSE OF THE JOB

  • To provide help and support to Divisional Marketing Managers
  • To deliver the BMW & MINI experience and maximise sales and profit opportunities through the delivery of local marketing activity.
  • To exceed customer expectations at all times.
  • To support the Retail Centres in ensuring that all standards and processes are adhered to in line with franchise contract arrangements.

ACCOUNTABILITIES

  • Help run and maintain the BMW Co-funding & MINI Match programmes
  • Order materials on EDMK+ & MMM+ (eg Opt In Campaigns, Invites etc)
  • Dealer Visits
  • Provide local support and guidance to the dealerships
  • Service Inclusive Letters
  • End of Warranty Letters
  • Update ROLN with News, Offers and Delivery and Used Pages
  • Ensure Motorrad Marketing Campaigns have been actioned
  • Assist with Local Marketing Plans
  • Mediahawk review
  • Organise and distribute quarterly tactical car livery (photos as proof)
  • Liaise with Database Execs
  • Run Divisional Appointment Leagues for all Events
  • Attend Head of Business Meetings

SKILLS & EXPERIENCE REQUIRED

  • Understanding of all marketing disciplines and experience particularly in advertising, internet, web development, on-line marketing and local marketing
  • Enthusiasm to deliver the BMW & MINI experience and continuously improve product knowledge of self and others
  • Desire to achieve the highest standard of personalised customer care commensurate with the BMW & MINI brand
  • Flexible approach to work and adaptable to thrive in a changing environment
  • IT literate
  • Full UK driving license required as there will be elements of travel to our Retail Centres

BENEFITS

You will receive a competitive base salary, we also offer great benefits including:

  • 22 days holiday, rising to 25 after 5 years
  • Company pension scheme
  • Life assurance
  • Childcare voucher scheme
  • Discount gym membership
  • Vehicle purchase discount
  • Employee Advantage - retail discounts with over 3000 retailers
  • Cycle to work scheme

This job was originally posted as www.jobsite.co.uk/job/959407050