Marketing Manager - Education & Training Sector

KM Education Recruitment Limited
£35000 - £40000 per annum
31 Oct 2017
15 Nov 2017
Contract Type
Full Time
KM Recruitment is a specialist UK wide recruiter for the Work Based Learning and Welfare to Work sectors. Job Title: Marketing Manager - Education & Training Sector Location: East Midlands Based - Must be flexible with National travel Salary: £35,000 - £40,000 Package: Excellent holiday entitlement, Business Mileage, Pension + More! Type: Full time, Permanent KM Recruitment is pleased to be recruiting on behalf of a leading training provider, operating nationally within the WBL sector. They are currently looking to recruit an experienced Marketing Manager based in the East Midlands. Duties Include: - Overall responsibility for the creation, implementation and driving forward of the marketing strategy and ultimately raise the profile of the business across the training industry / stakeholders. - Day to day management of a marketing assistant to ensure they meet targets and KPIs. - Create, implement and manage local and national marketing campaigns and social media strategies to support business growth aims and objectives. - Lead the strategy for SEO and PPC marketing campaigns including regularly reviewing keywords and the optimisation of the company website. - Implement effective multi channel marketing and promotional campaigns to attract new business / clients. - Design exciting and engaging marketing resources to be used across the company such as; Leaflets, Posters, Course Guides, Stories etc... - Manage the development of the company website, ensuring engaging content is regularly published and improving the user-experience of the site. - Create and promote engaging website / social content such as blogs, news, articles etc... - Create and manage an effective social media strategy for use across our clients various platforms. - Develop and manage relationships with external marketing agencies (such as PR and Design) and manage the information that is used in campaigns. - Monitor competitors to identify the latest marketing trends and implement into own marketing plans. - Review Analytical data to support with SEO activities / future marketing campaigns and to measure the ROI from website activities. - Produce regular reports on all marketing activities, marketing trends and customer reviews. Essential Criteria: - Hold a Degree in Marketing (preferred). - Experience of working within a Marketing Manager role for a Training Provider or College. - Experience of engaging with target audiences and creating effective campaigns across a variety of platforms. - Excellent understanding of online and offline marketing practices. - Proven experience of leading, creating and implementing marketing plans. - Knowledge of working with Google Analytics / Google Adwords. - Confident, friendly and professional manner. - Full, clean driving licence and own vehicle. - Must be flexible with travel. Please note: KM Recruitment receive a high number of applications for each role advertised and although we would like to we are not always able to deliver feedback to unsuccessful candidates. If you have not been contacted within 4 days then unfortunately your application has been unsuccessful. Thank you for your interest and keep an eye on our website for future opportunities.
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