My Client, based in Preston is looking for an experienced Marketing Manager to head up their in-house marketing department. Working closely with the Sales & Marketing Director this role focuses on the development of all marketing channels, website and customer web portal development. This Marketing Manager vacancy also requires you to focus on developing, implementing and executing strategic plans in order to attract potential customers and engage with existing clients.
Managing all marketing activity for the company within the marketing department in line with company objectives.
Coordinating marketing campaigns with the creative, individual product and sales departments.
Manage and improve lead generation campaigns.
Overall responsibility for brand management and corporate identity
Optimise the use of digital marketing channels, including social media and effectively use digital platforms for data collection, sales funnel management and customer engagement.
Work with the in-house database and CRM systems to ensure from a marketing perspective, it is optimised (the data is clean, segmented and up to date) and use the systems for mailing extractions and client analysis.
Build and execute multi-channel marketing campaigns in line with the brand strategy.
Manage and develop relationships with PR agencies
Prepare monthly statistics on performance of events and campaigns
Support the sales team with Presentation materials such as Power Point, Prezi, Storyboards, Foamex Boards, leaflets and brochure management
Educated to degree level preferably marketing related
Solid Marketing experience both offline and online
Organised, driven and an innovative thinker who can support a fast-growing business with fresh ideas.
Good commercial acumen
Excellent communicator who possess good organisational skills, with a positive attitude and an out-going personality
Working experience of Adobe InDesign, and preferably Illustrator and Photoshop (desirable)
Competitive basic salary up to £30k
Long Service awards
Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.
This job was originally posted as www.jobsite.co.uk/job/959356842