CRM MARKETING MANAGER (FTC)

Recruiter
Reed Marketing
Location
Cheshire
Salary
£36k pa + Bonus
Posted
31 Oct 2017
Closes
15 Nov 2017
Contract Type
Contract
Hours
Full Time

My client, a UK leading online business is now recruiting a CRM Campaign Manager to cover a 12 month maternity role. Based in Chester, their marketing team is dynamic and fast paced. If you have extensive CRM and campaign management experience within a commercial capacity my client will be keen to see you.

Key Responsibilities:
Focus on vertical performance; covering annual renewals and conversion of new enquiries
Drive to shared personalising goals through CRM campaigns
Connect new and existing tactics to wider lifecycle programming
Support in the development of the vertical retention strategy through promotional communications
Build and maintain collaborative working relationships with commercial teams to ensure current opportunities are maximised to deliver Group CRM goals
On-going optimisation of campaigns
Ensuring customer / data insights are used to develop and manage campaign plans
Interpretation of results from various reports to drive action
Provide customer insight to influence and contribute to decision making and thinking
Identify & deliver innovative contact methods to target customers
Acting as the customer champion for your vertical within the business
Competent use of the designated ESP platform (Salesforce Marketing Cloud)
Share campaign learnings across wider team
Responsible for CRM program vision - together with line manager and analyst team.
Drive the vertical rebuy rate and maximise revenue.
Delivery of multi-channel CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to our target audience
Ensure data protection/compliance is followed within team procedure/activity
Responsible for CRM program vision - together with line manager and analyst team
Drive the vertical re-buy rate and maximise revenue
Delivery of email focused CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals
Expand the bandwidth of CRM to include other marketing channels, and work with the relevant teams to deliver against that future state
Ensure communications are designed to protect the sender reputation through quality and relevance.
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to our target audience
Ensure data protection/compliance is followed within team procedure/activity
Development/training of the CRM team

Skills Required:
Educated to A' Level/Degree standard
Must have extensive experience of working in a Email Marketing/Digital/CRM/eCRM marketing role within a commercial environment ie, digital agency or client side, flexible on sector, preference would be online business/retail/financial service sectors
Experience of using automation tools, ie salesforce, dynamics - desirable
Possess experience of CRM, email marketing, digital marketing & campaign management
Team management experience - desirable
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to target audience
Ensure data protection/compliance is followed within team procedure/activity
Proven accountability for delivering strategic, creative and effective campaigns and programs
Ability to work across multiple teams with a variety of stakeholders
Proven campaign administration
Excellent IT skills, including knowledge of Excel, PowerPoint, web metrics packages.
A flair for data driven and communications strategy development
Knowledge of Kanban boards, and Lean methodology - desirable
Able to commit to a 12 month fixed term contract
Company Benefits:
Salary £36k + Bonus
Flexible hours (8am-4pm/10am-6pm)
27 days holiday + bank holidays
Car Park
Pension up to 5%
Private medical care
Pension
Breakfast and lunch provided
Please only apply if you have the relevant skills above

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.


This job was originally posted as www.jobsite.co.uk/job/959334181