Content Marketing Executive

£25k - 30k per year
07 Oct 2017
08 Nov 2017
Contract Type
Full Time
Content Marketing Executive Location: Croydon Salary: £25K to £30K depending on experience Contract: 6-month fixed term About our client Our client was established in 1991; they are one of the largest and most advanced independent suppliers of print and document management systems in Europe. With offices in London, Kent, Bristol and Hampshire they are committed to supporting the success of their customers by helping them to deliver smarter working practices and greater efficiencies. The company is going through a period of rapid growth and they are continually looking for great people wanting to come and join their team. The Content Marketing Executive role They are looking for a creative, experienced copywriter to work closely with their marketing team. Reporting to the Head of marketing, the focus of this role is to create exciting and engaging content, to promote their solution to the market. This will include developing new content ? both writing copy and laying out in a visually appealing creative design ? as well as localising HQ content, to be used for marketing campaigns including: - Blogs & articles - Whitepapers - eBooks - Case studies - Emails - Social Media - Websites Content Marketing Executive key responsibilities - Writing fresh new content based on research, interviews and brainstorming with other team members and subject matter experts - Ensure external content is easily understood by business decision makers, without too much technical information and jargon. - Adapting and re-writing existing content to make it suitable for different audiences - Laying out copy and content into visually appealing formats, such as ebooks, infographics, PPT presentations, etc. - Creating catchy titles and synopses that provide a hook to draw in the audience - Ensuring content contains appropriate keywords for search engine optimisation (SEO) - Proofreading content for errors and to ensure a consistent writing style - Reviewing and editing content contributions from other colleagues - Conducting customer interviews, to help draw out how our client is being used and what impact it's having, in order to help craft messaging for various pieces of content. - Creating and posting content for impactful social posts; engaging with our social communities - Drafting emails, including catchy subject lines, and messaging, to maximise open rates and click-throughs - Reviewing website for content improvements - Light creative design work as necessary The ideal Content Marketing Executive will need the following skills and experience - Minimum 3-5 years experience as a Content Marketing Executive - Educated to degree level Marketing, Business, Journalism or similar field - Candidates must have excellent verbal and written communication skills, plus a strong interest in technology is desirable. - Experience of using Microsoft Office products (Word, Excel and PowerPoint) and Adobe Creative Suite is essential. - Familiar with using content management systems (WordPress) with working knowledge of Google Analytics and SEO practices - Business knowledge of social media would be very beneficial. - General enthusiasm and a can-do attitude is a must. Content Marketing Executive Benefits - £25,000 - £30,000 per annum. - 23 days holiday rising to 28, plus bank holidays - Stakeholder pension scheme. - Voucher and Discount Hub. - Healthcare Cash Plan. - Company bonus scheme. - Cycle to work scheme. - Childcare voucher scheme. If you feel you're suitable for this Content Marketing Executive role then please apply today!
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