Social Media Manager - B2B

Headliners Recruitment
United Kingdom
£45,000 - £50,000
07 Oct 2017
08 Nov 2017
Contract Type
Full Time
2175 - Social Media Manager - B2B - London - £50,000 - Perm Our client, a Not-For-Profit organisation in the Higher Education field, is looking for a Social Media Manager to be the main driver of their social media strategy. KEY RESPONSIBILITIES Evolution of social media strategy and channels - Refine and develop the social media strategy, taking into consideration the diverse audiences which the organisation seeks to engage - Evolve the current social media channels towards specific audience groups in order to improve reach and engagement significantly - Evaluate and instigate the use of a wider range of social channels to reach our audiences - Management of social media - To establish, build and promote effective interactions between users and other users and between users and the communities This includes: - Commenting on articles - Contributing to discussion forums - Voting in surveys and polls - Submitting content for other users to view - Submitting articles to third party site to drive traffic - Manage activity calendar to schedule content; ensure that activity is planned for campaigns - Monitor for compliance to laid down standards ensuring the communities are of a high quality and used effectively. - Define and review and Key Performance Indicators for user activity as the communities develop. - Check and moderate user postings to discussion boards and content items, ensuring that all contributions conform to site guidelines. - Ensure content is relevant, up to date and consistent. - Respond to queries and issues raised by users and members. - Manage online polls and surveys. To support business objectives and activities through increasing brand awareness and engagement - Identify and support 'social media champions' from internal and member volunteer networks. - To integrate social media into all activities - Develop and use 'how-to' guide to ensure good practice in online community development with staff and volunteers and arrange training/workshops where required. - Visible in other external online communities and spaces - Review sites progress regularly, including production of data analysis of site activity on monthly basis, against Key Performance Indicators. - Use insight from data analysis to refine strategy, advise on content and engagement tactics to optimise - Handle basic technical issues arising with site by liaising with both internal and supplier IT teams. - Act as the focal point for all communications on the community website. - Liaise with the relevant stakeholders throughout the organisation to ensure the site is effectively disseminating information. - Act as a conduit for information to and from other departments to drive product and service development. To evaluate social media strategy and evolve it to meet changing needs - Regularly evaluate and report effectiveness of social media - Work with key stakeholders to evolve and refine strategy, methodology and channels - - KEY CHARACTERISTICS - Essential - Passion for social media and communication with professional audiences - Excellent working knowledge of using Twitter, LinkedIn, YouTube, Facebook for professional purposes - Working knowledge of wider social media channels such as Instagram and Snapchat - Excellent written and oral communication skills - Able to write effectively for social media platforms - Proven ability of developing and managing web communities - Ability to manage contributors / social media champions - Experience of creating successful strategies to drive traffic and engagement - Experience of Google analytics and other social media monitoring evaluation tools - Excellent project management skills - Credible, organised, influential with senior stakeholders - - - Desirable - Experience in journalism - Knowledge of management and leadership issues and the willingness to keep abreast of new developments - Experience in budget management
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