Head of Marketing

Recruiter
Wheatcroft Sims Associates Limited
Location
Derby
Salary
45000
Posted
07 Oct 2017
Closes
08 Nov 2017
Contract Type
Permanent
Hours
Full Time
Location: Derby Salary: Up to £45,000 dependant on experience Our client are looking for a Head of Marketing for their Head Office in Derby. Skills & Experience - Demonstrate experience in marketing together with the potential and attitude required to learn - Proven experience in identifying target audience s and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate - Solid knowledge of wesite analytic tools - Experience of Google Adword campaigns - Proven management ability The role - Develop and implement strategies and tactics to raise the profile of the client, engaging via a variety of traditional and digital channels - Develop and maintain the volume and quality of qualified leads generated through all channels - Create content (e.g. sales enablement documentation, case studies, copy, blog posts) to articulate the benefits of our offer and converts the target groups - Continuously review and improve the buyer journey to improve service levels and cost and value of sale - Oversee the development of sales tools and resources (e.g. fact sheets, price tracking) - Develop and maintain insight into all targets markets and segments, in order to inform the development of high value propositions, the development of new/improved products and services and sales targeting - Manage marketing resources and budgets, including external support, as required - Ensure that all marketing collateral (physical and digital) is regularly refreshed and in line with brand objectives - Support the development of co-branded materials, resources and campaigns, in collaboration with key clients - Speak and present internally to promote the story of our brand, the customer journey and our offer - Lead and manage a small, diverse marketing team Wheatcroft Sims acts as an Employment Business
This job was originally posted as www.jobsite.co.uk/job/959281728