Service Development Advisor

City of Westminster
£35078 - £38386 per annum
07 Oct 2017
07 Nov 2017
Contract Type
Full Time

Post Introduction

The Pathways programme has been established to help meet the challenge of increasing the number of people coming forward to ministry and lay vocations across the country as well as finding candidates for open roles in a digital world. The purpose of the programme is to support the National and Wider Church spread the word about the great variety of roles available within the Church (lay and ordained, paid and voluntary).

Pathways - Recruitment is a subscription-based service that delivers online recruitment tools that will help us reach a wider and a more diverse audience.

The National Church Institutions are recruiting a Service Development Adviser who's primary role is to develop networks, grow service uptake and promote the opportunities that the Pathways programme can deliver.

This is an outward looking role where you will enthuse others about the service and promote the benefits to stakeholders that using technology effectively can bring. Which are finding the right people for the right roles at the right time, in a cost-effective and timely way right across the Church of England. Your enthusiasm and drive will be underpinned by core skills that will enable you to market and grow the service.

Main Responsibilities

  • Responsible for business development, marketing and general publicity of the programme aimed at encouraging service take up. This will involve digital media campaigns and the use of creative marketing solutions.
  • Ability to build and maintain good working relationships with a range of stakeholders.
  • Work with internal and external stakeholders to develop and deliver a range of recruitment, campaign and careers micro-sites.
  • In line with key stakeholders, build and promote the Church of England as an employer of choice.
  • Develop, co-ordinate, deliver and monitor the effectiveness of a social media recruitment marketing strategy for Pathway - Recruitment- focusing on web, online communities and social media i.e. LinkedIn Twitter, Facebook, Instagram and Youtube.
  • Develop, deliver and measure the effectiveness of a marketing strategy aimed at stimulating the local and national markets and strategies which target participation from under represented demographic groups.
  • Design, develop and manage specific recruitment campaigns that address key areas of skill shortages.
  • Build a presence and lead on the co-ordination of all promotional events.
  • Lead on the improvement of marketing methodologies, processes, tools and format.
  • Develop and deliver taster and training sessions to develop and share good practice in area of expertise.
  • Share expertise, contribute to various projects and support the strategic aims of the department

The Ideal Candidate



  • Ability to work creatively to generate interest and long term usage of Pathways- Recruitment
  • Ability to build and maintain good working relationships with a range of stakeholders
  • Excellent communication skills:
  • Proficient at working in a team.
  • Ability to develop and design training events and opportunities.
  • Strong project management skills and initiative.
  • Excellent presentation skills and the ability to explain digital activity in a simple way.


  • Knowledge and experience of working in marketing and the ability to promote and grow services.
  • Direct experience of designing and delivering service and/or recruitment campaigns.
  • Direct experience of building micro-sites for campaigns and one off recruitment activity
  • An extensive understanding of the digital landscape and how digital tools can be used to engage, build awareness, influence and generate markets.
  • Digital design experience.
  • A good understanding appropriate use of digital and print media to realise recruitment needs.
  • Understanding and experience of harnessing the impact of social media in relation to service brand development and recruitment campaigns.
  • Proven experience of influencing, collaboration and team work to achieve success.
  • Understanding of recruitment and the law that governs it.
  • Awareness of different media outlets relevant to the Church or the willingness to learn.

Personal Attributes:

  • Personal resilience
  • Output focused - always seeking to drive forward improvements to service delivery

About Us

We in the National Church Institutions support the mission and ministries of the Church all over England. We work with parishes, dioceses (regional offices), schools, other ministries and our partners at a national and international level.

Excellence, Respect, Integrity

We follow these three values in everything we do, whether we are of Christian faith, another faith or no faith.

Benefits - We offer a competitive salary package, a flexible* 35-hour working week for work-life balance and a minimum 25 days' holiday plus 3 defined organisational day's leave and an attractive defined pension scheme.

We are committed to building a culturally diverse workforce and strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from people, regardless of their background.

*Where applicable depending on post requirements.