Digital Marketing Executive

Michael Page Digital
£30k - £35k pa
06 Oct 2017
07 Nov 2017
Contract Type
Full Time
The Digital Marketing Executive will be responsible for planning, developing, delivering and evaluating online and offline campaigns and activities in the UK B2B and training markets. Client Details My client is a large successful B2B organisation based in Farnborough. Description The Digital Marketing Executive will be required to - Help to drive & develop effective use of digital within Festo UK - Propose and where required, deliver a Social Media strategy for Festo UK - Propose and where required develop strategy and implement Account Based campaigns - Lead and implement Pay Per Click advertising in support of campaign objectives. Profile The ideal Digital Marketing Executive will have the following Technical Knowledge: No specific technical knowledge of industrial automation is required but you must be capable of understanding technical products, extracting and communicating the benefits to the target market in a compelling way. Market Knowledge: Good working knowledge of communications techniques (online & offline) appropriate to the Business to Business environment. Communication Skills: In addition to communicating with customers you will have good interpersonal communication skills in order to be able to work within the team and deal with internal stakeholders. Written Skills: Must have a high standard of written communication with the ability to structure communications in a compelling way for the target audience. Organisation: Must have good organisation skills and be capable of managing multiple projects concurrently and to deadlines. Job Offer A salary of £30,000 - £35,000 DOE plus annual bonus and excellent benefits.
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