Content Marketing Manager

Bright Recruitment Group
United Kingdom
Up to £38,000 per annum
07 Oct 2017
07 Nov 2017
Contract Type
Full Time
Our client based in London are currently seeking a Content Marketing Manager to join their central marketing team.
As a Content Marketing Manager, you will sit within a central marketing team, working closely with the sales, publishing, technology, and wider business teams across four different brands. You will deliver content marketing campaigns that raise awareness and generate leads for our sales teams across the marketing mix, with particular emphasis on content-led email and social campaigns.
Key Responsibilities:
·Creating, tracking, testing, optimising and reporting on lead generation campaigns covering the full digital marketing mix, with specific emphasis on content strategy

·Liaising and building relationships with key stakeholders across the brands, drawing on their market and product expertise to inform effective content-led campaigns

·Developing creative content ideas to raise awareness and drive marketing-qualified, engaged leads to our sales team

·Succinct, effective copywriting for use in email and landing page design

·Creation of content assets including infographic, white papers, reports and imagery

·Management of organic social activity and campaigns for all brand accounts across LinkedIn, YouTube, Facebook, Twitter, and Instagram.

Essential skills:

·Experience of working in a fast-paced digital marketing environment

·Broad content marketing expertise across multiple channels, with specialty in using content marketing to generate leads

·Strong communication and stakeholder management experience

·Impeccable copywriting and editing skills

·Knowledge of basic editing software would be an advantage

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