SEO Marketing Executive

09 Oct 2017
07 Nov 2017
Contract Type
Full Time
SEO Marketing Executive A high profile Ecommerce client based in Leeds are recruiting a SEO Marketing Executive to join their fast growing team! As the SEO Marketing Executive you will be responsible for: -Web analytics to provide actionable insight on content performance and customer engagement, understanding bounce rates to increase dwell time, deliver more leads and improve conversion SEO analysis including, performance metrics, keyword research, competitive market audits, etc. -Build and manage daily, weekly and monthly reports through Google Analytics and other means -Implementation of the SEO strategy; working with a clear and defined set of KPIs for each project -Produce and deliver an email strategy, developing the weekly email campaigns and send to the relevant segmentation list -Provide reports on Open Rate, Click-Through Rate (CTR), Leads, Volume of Sales, Value of Sales, Traffic generated via Emails etc. The SEO Marketing Executive should have the following experience: -General marketing and digital marketing experience -Advanced knowledge of Microsoft Excel -Ability to communicate technical expertise and advise to both a technical and non technical audience. -Good understanding of database concepts and segmentation -Experience of monitoring site performance across a range of industry wide SEO tools including Lindex, Moz Google Webmaster Tools. -A broad understanding of email marketing (e-shots, autoresponders, personalisation) -Good understanding of campaign development and management -Experience in audience segmentation and personalisation Demonstrated ability and experience in promoting products, developing campaigns, new product introductions, leads generation and maximising revenue from existing products -Knowledge of changing SEO algorithms and digital marketing needs -Experience of common content management systems Good HTML knowledge, also working knowledge of social media best practice and Google Analytics. Keywords: SEO, HTML, CSS, Ecommerce, E-commerce, CMS, performance, traffic, Magento
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