CRM Manager (Content Focused)
The role will sit within the Performance Marketing department, reporting to the Senior eCRM Manager and working closely with data and development
Using customer data and analytics tools, you will be responsible for implementing and improving strategy, processes, activity and technical capabilities all with a view to driving increased customer engagement, value and incremental revenues.
Key Role Responsibilities:
You will be responsible for the following activity:?Centrally managing the content for the eCRM programme across business areas of editorial, commerce, events and subscriptions.?Responsible for creating, developing and reporting on marketing campaigns. Predominantly email, but with focus also on SMS, app based messaging, online and direct mail.?Focus on driving return-on-investment, increasing engagement and reducing churn.?Develop and implement a clear testing and optimisation strategy ?Provide in-depth reporting on a regular basis to all key stakeholders.
Key Skills and Experience:
You should be an accomplished eCRM manager with strong proven track record in managing simultaneous email marketing campaigns for sizeable online businesses. You will have a passion for driving insight through data, possess good analytical skills and always looking for improvement. You should also possess a good knowledge of html.
Essential skills:?Accomplished eCRM manager with at least 12 months experience?Operational reporting & analysis experience?Good knowledge of HTML?Experience of working with multiple ESP platforms (Adobe Campaign is would be an advantage but not essential)?Experience working with a large consumer database ?Experience of driving campaign success through data?Experience of customer profiling and segmentation?Experience of working in a fast-paced, high volume environment?Knowledge of managing and domain and IP reputations?Extremely good eye for detail?Knowledge and experience of the publishing industry is an advantageThis is an excellent opportunity. If you fit the above criteria I’m pretty sure you will want to hear more and be considered for this role. Get in touch…
This job was originally posted as www.totaljobs.com/job/76695183