CRM Consultant

Recruiter
Aviva
Location
Norwich
Salary
£19,500 - £36,200 dependant on experience
Posted
06 Oct 2017
Closes
07 Nov 2017
Contract Type
Permanent
Hours
Full Time
Campaign Delivery Executive - CRM Consultant - Adobe Campaign (Neolane) - Norwich

'Come and join me leading the digital transformation of Aviva. We will fundamentally change the way consumers engage with our products and services.” This is a once in a lifetime opportunity to change an entire industry.’ –Andrew Brem

Here at Aviva we are looking to transform the way in which we engage with our customers. Digital technology is at the core of this transformation with data and analytics at the heart of our strategy. As an Adobe Campaign Delivery Executive you will be operating within the Digital Marketing Team. You will be working closely with colleagues across the department to define campaignrequirements to design, build and deliver complex multi-channel campaigns through the Adobe toolset.

We require a Campaign Delivery Executive who has knowledge of technical campaign delivery and a proactive approach to improving the efficiency and design of the campaign activity optimising customer response. Ideally the candidate will be an experienced user of Adobe Campaign, or other related campaign execution platform and will play a key role in supporting us to meet our campaign activity targets. However, this opportunity is open to recent graduates who studied a related subject such as on Mathematics, Statistics, Business or Marketing where full training will be provided.

The role requirements are:

Technical Application

  • Become an expert in utilising the selections tool to ensure accuracy and timeliness of your campaign workflows
  • Consistently challenge technical aspects such as ways of building, data mapping, campaign design for the benefit of your ability to deliver existing or potential activity
Consultancy

  • Provide best in class campaign support translating business needs into campaign build requirements and delivering to agreed specifications and timescales
  • Become your stakeholders’ main point of contact for all campaign design and delivery enquiries working with other internal teams i.e. planning, analytics and IT where necessary
Commerciality
  • Live and breath your campaigns and marketing targets; understand on-going business performance and work with your stakeholders to prioritise activity
  • Work with your planning and analytics colleagues to understand campaign performance and identify opportunities to drive improvements
Customer
  • Remain customer focused at all times and balance their needs against those of the business
  • Ensure your stakeholders are fully aware of the ever changing legal landscape to ensure all communications are within the letter and spirit of the law
  • Champion customer centricity at all times, minimise competing, confusing or irrelevant communications
Essential

Knowledge of Adobe Campaign (Neolane) or other Campaign Management tool.Good SQL, data analysis and interpretation skills. Good written and verbal communication.Experience in an analytics, CRM or database marketing teamFocused and diligent when delivering high quality solutions in a fast moving environmentStrong attention to detail with a focus on accuracy and data quality, making sure that all uses of data meet any necessary best practice and legal or regulatory compliance.You will be a solution based thinker and problem solver and able to apply specific functional and technical knowledge of marketing applicationsGood understanding of HTMLDesirable

Knowledge of other Adobe Campaign Modules (AAM, AEM, Adobe Analytics)What will I get from this role

Salary between £19,500 - £36,200 dependent on experienceAnnual performance related pay review and bonusDefined contribution pension schemeGenerous holiday allowanceExcellent flexi-benefits packageBring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on0117 928 4420.


This job was originally posted as www.totaljobs.com/job/76740718