Email Developer - up to 300p/day - London - Fashion Retailer

United Kingdom
£300 per day
06 Oct 2017
07 Nov 2017
Contract Type
Full Time
Email Developer - up to 300p/day - London - Fashion Retailer A well-known high street retail company are seeking a Email Developer to help maximise the utilisation of their CRM Platform. This is a fantastic opportunity with a house-hold name retailer, to act as a focal point for the implementation of the businesses Marketing Automation activities. The role sits within the CRM / e-Commerce team, and you'll be working across multiple business functions, including both Marketing and Technical teams. You'll contribute to the ongoing development / functionality of the CRM platform and to deliver innovative, personalised multi-channel marketing programmes that improve customer experiences and therefore increase profitability. While the CRM platform ( Oracle Responsys ), will be the main area of focus for this role, ideally you'll also have exposure to other multi-channel marketing or database marketing solutions. If you do not have experience with Oracle Responsys, full training will be provided. Responsibilities Using template/workflow aspects of the CRM solution, you will assemble campaigns, which include AB and multivariate tests, using assets provided from design and marketing teams. - Be responsible for the implementation of personalised multi-channel and international marketing programmes - Configure the CRM Platform to enable the creation of self-service campaigns and deliver through to execution - Work with IT / marketing / ecommerce to support initiatives which have a data component, ensuring the CRM platform utilises new capabilities and drive projects forward - Maintain a high-level view of all integrations and architecture of the CRM platform, ensuring technical modifications are made to ensure the platform is efficient and improving - Stay abreast of improvements with the various platform providers and within the marketing automation industry, ensuring new technology solutions are considered and actively reviewing River Island's use of the CRM platform to maximise utilisation. Experience You'll have good experience with SQL in an e-commerce context You will be confident in HTML coding and cross-device email rendering You will have experience with our CRM Platform or an equivalent ESP/CRM solution and ideally have worked with API implementations using SOAP or Rest. Must be eligible to work in the UK
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