Acquisition Marketing Manager (12 month FTC)

Hanover Recruitment Limited
United Kingdom
£32000.00 - £36000.00 pa
06 Oct 2017
07 Nov 2017
Contract Type
Full Time
Do you have a passion for fashion? Do you speak German? Do you have experience across online and offline acquisition marketing campaigns? The point of the job To plan and execute all offline and online acquisition marketing campaigns for Germany, including cold direct mail, inserts, product despatch and OTP activity (plus any other offline channels) and all online channels including PPC, Google Shopping, Facebook paid activities and marketplaces. To achieve budget targets and recommend new routes to market in order to grow profitable recruitment via new channels, partnerships and consumer offers. Manage and develop a Marketing Executive. What will you be doing? - Produce budget and reforecast plans to maximise profitable acquisition activity - Manage the planning and execution of all offline and online campaigns including cold direct mail, inserts, paid search and marketplaces. Includes liaising with third parties to plan and book media, and with internal departments to produce print of all offline campaign materials and the web department - Develop 3rd party partnership activity to ensure all campaigns deliver optimal volumes of profitable new customers. Maintain good relationships with partners and ensure exposure is maximised across partner communications. - Plan and execute robust test activity to drive profitable growth. - Review product sales by space and campaign and communicate findings. - Review and share campaign and test results, and take appropriate action regarding future tests, roll-outs and media plans. - Identify new media and channel opportunities to drive profitable new customer acquisition. About you Qualifications/ Training - Degree educated Experience - Minimum 4+ years marketing/multi-channel and online experience, including budgetary setting and control, campaign management cycle (including print and production) and reporting - Proven ability to achieve targets within commercial guidelines - Proven ability to manage and develop direct reports - Excellent time management and attention to detail Technical Skills - Strong Excel skills - Strong numeric skills - Native or fluent German speaker - Google AdWords and bid management tools e.g. Marin - Google Analytics / Web analytics reporting Sound fun? Apply online TODAY! Check out our Jobs Page for more like this. At Hanover we believe in "greater digital recruitment". We value being Transparent, Consultative, Innovative and Personable.
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