Digital Marketing Analyst

£30000 - £40000 + bens
06 Oct 2017
07 Nov 2017
Contract Type
Full Time

An experienced Digital Marketing Analyst is sought by a leading automotive manufacturing organisation that employs around 2,000 personnel worldwide.

Digital Marketing Analyst responsibilities:

As a Digital Marketing Analyst, your official job title within the business will be Digital Analyst and your day to day duties will include:

  • Manage the digital brand tracking survey which tracks the impact of the Company's digital presence on people's propensity to buy new bikes.
  • Implement business intelligence programmes with monthly targets and forecasting based off the companies planned marketing activity, seasonality and product launches.
  • Social media analysis with the use of social listening tools to create actionable and useable monthly reports.
  • Social listening reports to support product planning.
  • Integration of SEO metrics to the digital dashboard and reporting against SEO improvement.
  • Campaign tracking through UTM, management of campaign URL's and continual checking to validate source or traffic down to social post level.
  • Paid and organic media channel evaluation to understand ROI and marketing effectiveness.
  • User journey analysis to provide key data and insight for new website functionality and areas for improvement.
  • Tracking the impact and effect of new website deployments.
  • Suggest and look for continual improvement by looking for opportunities outside of formal briefs.
  • Track paid campaign traffic and its effectiveness on the website.
  • Instrumental in setting the parameters for the personalisation engine, interpreting the personas in Sitecore and working on next best action content marketing approach.
  • Work with multiple stakeholders to ensure the business is tracking all data inputs and an understanding their impact on the overall digital purchase funnel.
  • Collation of monthly actionable reports which are then used by the digital team to implement change.
  • Creation of the quarterly digital and social reports with insight working with the key business stakeholders to agree next actions and measurement at a global and market level.
  • Report against the website's configurator and support parts, clothing and accessories.
  • Run tag audits and ensure that new websites including dealers and used car site are tracked to best practice standards.
  • Make use of website tracking tools, heat mapping and site surveys to glean insight.
  • Be proficient in managing AB testing plans and reporting on results of them
  • Join the complete customer journey by utilising CRM tools and Marketo to join advertising performance with actual conversion data.

Skill requirements:

  • Investigative mind-set
  • Excellent analytics skills
  • Ability to interpret of complex data sets, make recommendations for improvement and monitor the impact of changes
  • Advanced data manipulation
  • Ability to present data in a way that is simple to interpret for a non-technical audience
  • Extensive experience of Google Analytics
  • Knowledge of website monitoring and evaluation tools
  • Significant experience of website analysis (how site functionality works, investigating areas of potential for the digital team to work on, recommendations to optimise website performance and conversion)
  • Significant experience of online marketing analysis
  • Knowledge of best practice user experience, internet principles, online marketing practices
  • Knowledge of social media monitoring and tools desirable
  • Knowledge of AB testing and conversion optimisation
  • An understanding of non-commercial digital monitoring performance measurement is highly desirable
  • Ability to estimate impact of activities on key metrics, and set goals for the business
  • Experience of multi-variant testing and personalisation

Other skill requirements:

  • Excellent project management / organisational skills
  • Excellent time management skills with the ability to prioritise workload efficiently
  • Switched on and self-starter attitude to work
  • Strong team orientation with a willingness and preparedness to share and seek information, knowledge, help and support others in the team
  • Excellent verbal and written communication skills, with particular skill in interpreting to non-technical audiences
  • High level of common sense
  • Enthusiastic and energetic
  • Be a digital analytics champion

Benefits Package:

The company offers a variety of competitive benefit schemes which can be utilised by all staff including:

  • £30,000 - £40,000 salary depending on experience

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