Digital Marketing Analyst

£30,000 - £40,000 + bens
06 Oct 2017
06 Nov 2017
Contract Type
Full Time
An experienced Digital Marketing Analyst is sought by a leading automotive manufacturing organisation that employs around 2,000 personnel worldwide. Digital Marketing Analyst responsibilities: As a Digital Marketing Analyst, your official job title within the business will be Digital Analyst and your day to day duties will include: - Manage the digital brand tracking survey which tracks the impact of the Company's digital presence on people's propensity to buy new bikes. - Implement business intelligence programmes with monthly targets and forecasting based off the companies planned marketing activity, seasonality and product launches. - Social media analysis with the use of social listening tools to create actionable and useable monthly reports. - Social listening reports to support product planning. - Integration of SEO metrics to the digital dashboard and reporting against SEO improvement. - Campaign tracking through UTM, management of campaign URL's and continual checking to validate source or traffic down to social post level. - Paid and organic media channel evaluation to understand ROI and marketing effectiveness. - User journey analysis to provide key data and insight for new website functionality and areas for improvement. - Tracking the impact and effect of new website deployments. - Suggest and look for continual improvement by looking for opportunities outside of formal briefs. - Track paid campaign traffic and its effectiveness on the website. - Instrumental in setting the parameters for the personalisation engine, interpreting the personas in Sitecore and working on next best action content marketing approach. - Work with multiple stakeholders to ensure the business is tracking all data inputs and an understanding their impact on the overall digital purchase funnel. - Collation of monthly actionable reports which are then used by the digital team to implement change. - Creation of the quarterly digital and social reports with insight working with the key business stakeholders to agree next actions and measurement at a global and market level. - Report against the website's configurator and support parts, clothing and accessories. - Run tag audits and ensure that new websites including dealers and used car site are tracked to best practice standards. - Make use of website tracking tools, heat mapping and site surveys to glean insight. - Be proficient in managing AB testing plans and reporting on results of them - Join the complete customer journey by utilising CRM tools and Marketo to join advertising performance with actual conversion data. Skill requirements: - Investigative mind-set - Excellent analytics skills - Ability to interpret of complex data sets, make recommendations for improvement and monitor the impact of changes - Advanced data manipulation - Ability to present data in a way that is simple to interpret for a non-technical audience - Extensive experience of Google Analytics - Knowledge of website monitoring and evaluation tools - Significant experience of website analysis (how site functionality works, investigating areas of potential for the digital team to work on, recommendations to optimise website performance and conversion) - Significant experience of online marketing analysis - Knowledge of best practice user experience, internet principles, online marketing practices - Knowledge of social media monitoring and tools desirable - Knowledge of AB testing and conversion optimisation - An understanding of non-commercial digital monitoring performance measurement is highly desirable - Ability to estimate impact of activities on key metrics, and set goals for the business - Experience of multi-variant testing and personalisation Other skill requirements: - Excellent project management / organisational skills - Excellent time management skills with the ability to prioritise workload efficiently - Switched on and self-starter attitude to work - Strong team orientation with a willingness and preparedness to share and seek information, knowledge, help and support others in the team - Excellent verbal and written communication skills, with particular skill in interpreting to non-technical audiences - High level of common sense - Enthusiastic and energetic - Be a digital analytics champion Benefits Package: The company offers a variety of competitive benefit schemes which can be utilised by all staff including: - £30,000 - £40,000 salary depending on experience - 25 days holiday plus bank holiday - Pension Scheme - Cycle to Work Scheme - Childcare Vouchers - Staff discount Applications will only be accepted from candidates who have the unrestricted right to work in the EU. Digital Marketing Analyst Hinckley, Leicestershire £30,000 - £40,000 depending on experience + benefits Reporting to: Global Digital Manager
This job was originally posted as