Senior Marketing Acquition Strategy Lead-Retail Banking

McGregor Boyall Associates Limited
United Kingdom
£80k - £100k pa + bonus,bens
05 Oct 2017
06 Nov 2017
Contract Type
Full Time
SENIOR MARKETING MANAGER - ACQUISITION - CONSUMER BANKING BASED LONDON £80-100000+bonus,bens An exciting new opportunity has arisen to join our client a leading global banking organization in a growing area of the business. Our client is looking for a senior level marketing professional with extensive experience in developing acquisition marketing strategies within the retail banking sector. Marketing experience in a digital led and/or start up environment would also be an advantage This is a newly created senior role, where you will be responsible for developing and owning the acquisition marketing strategy for a new area of the business; including helping with the development of segmentation, marketing, targeting * Manage all traditional and digital acquisition channels including press, outdoor, VOD, display advertising, paid search campaigns, social and aggregators * Negotiations with traditional and digital partners, aggregators and media owners to ensure effective acquisition spend. * Set strategy for the digital marketing team * Manage outside media agencies * Perform market data analysis * Design, development, evaluation and monitoring of test and learn strategies * Gain customer insights, draw conclusions and work with business partners to put those insights into action. * Skills * Strong acquisition marketing skills with strong experience in developing acquisition strategies within the retail banking sector * Experience in developing compelling messaging and propositions as well as using multiple channels both traditional and digital channels eg. SEO, Social, PR etc. * Experience in a start up environment would be a benefit (especially in financial services or fintech) * Strong leadership skills * Experience in a digital led environment will be advantageous * Strong stakeholder management skills, with ability to influence senior stakeholders * Must be strong at understanding and translating multiple data streams into action including web analytics, customer research, and customer listening tools. * Please send your cv to Emma Jerome via the link provided Hi All, I'm currently recruiting for my client, a major global financial services organisation, who is looking for an experienced SENIOR LEVEL MARKETING ACQUISITION professional to take the LEAD role in developing the MARKETING STRATEGY to focus on acquisition within this new business area. BASED CITY, LONDON. £80-100k+bonus, bens. You will need snr level exp in marketing acquisition gained in RETAIL BANKING, to join the business. Exp in a digital led and/or start up business would be an advantage. Please click on the job title below to view the Job Description and apply to it or like to allow others to view! Alternatively, get in touch with me at [Email address removed] McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.
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