CRM Analyst

Spring Grp
United Kingdom
£35000.00 - £40000.00 pa
03 Oct 2017
06 Nov 2017
Contract Type
Full Time
I am currently working with a iconic brand with over 450 restaurants at home and also nearly 100 restaurants internationally in places such as China, India, UAE and Hong Kong.

Job role:

* Drive best in class eCRM practices to optimise customer experience, opt in rates, engagement with personalised/ dynamic content, and provide relevant benchmarking for all CRM activity
* Develop and implement analysis, translating data into useful insight on customer's behaviour to influence:
* Customer Lifecycle Management
* Customer Segmentation
* Loyalty program promotional strategy and plan
* Customer communications targeting and planning
* Identify gaps in customer data and recommend improvements
* Deliver ad-hoc insights to support strategic marketing planning
* Deliver condensed and actionable reporting on all activity, analysing performance to inform the development, implementation and delivery of action plans to agreed targets
* Determine and provide the best metrics to measure performance through automated reports
* Be the single point of contact for all customer data and CRM analysis across the business. Have a clear understanding of our:
* customer databases
* data processes
and their implications on campaign analysis and reporting activities


* Have working knowledge and experience with CRM and email marketing
* Ability to pick up a project and implement
* Knowledge and experience in A/B testing
* Analytically minded with proven experience in a data driven environment
* Be comfortable and confident influencing stakeholders at all levels and training all staff
* Have experience in producing comprehensive and detailed data analysis to a non-technical audience
* Proven track record of turning data insight into actionable recommendations
Be able to prioritise workload and


* Have sound knowledge of Power BI and advanced Excel skills
* Extensive experience with SQL

If this would be of interest - please send me your updated CV profile

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Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.

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